Hybrid Growth Marketing Specialist

Michigan State University Federal Credit Union; East Lansing (MI); Hybrid; USD 57,000 - 64,000; Full time

Benefits offered by this job

Company-paid health benefits

PTO and holidays

401(k) with company match

Tuition reimbursement

Parental leave

Job summary

Michigan State University Federal Credit Union is hiring a Marketing Specialist to develop and execute data-driven marketing strategies that support growth, sales, and brand awareness. You will analyze trends, member behavior, and campaign performance to shape strategic plans and drive cross-functional collaboration.

The role focuses on creating content, ensuring regulatory compliance, supporting product launches, and engaging with campus and community events.

Qualifications

• Bachelor's Degree in marketing, communications, public relations, business, or related major required.
• Comprehensive understanding of marketing funnel and concepts, plus graphic design knowledge.
• Strong marketing methodology knowledge and experience.
• Knowledge of Credit Union products, services, policies and procedures.
• Ability to analyze results and create reports on promotions.
• Proficiency in Microsoft Office, InDesign, Trello; basic knowledge of Illustrator and Photoshop.
• Excellent interpersonal and communication skills; ability to present to employees and members.
• Detail-oriented with the ability to meet competing deadlines and multitask.

Responsibilities

• Marketing products and services according to annual marketing plan; manage assigned products.
• Drive growth from new member acquisition, upsell/cross-sell, and retention.
• Collaborate with stakeholders on campaigns; translate objectives into tactics.
• Plan and write marketing content for promotions to increase usage.
• Lead reporting on campaign results and expenses; manage budgets.
• Coordinate with Creative Services for marketing materials and branding.
• Partner with market managers and BI for SWOT and market analyses.
• Represent Credit Union at campus and community events; support product reviews and launches.
• Ensure compliance with federal, state, and local regulations; protect sensitive information.
• Mentor team members and train on headlines and CTAs; support continuous improvement.

Skills

Marketing knowledge

Data analysis

Campaign management

Communication skills

Team collaboration

Education

Bachelor's Degree in marketing, communications, public relations, business, or related major

Tools

Microsoft Office

InDesign

Trello

Illustrator

Photoshop

Job description

Michigan State University Federal Credit Union is hiring a Marketing Specialist to develop and execute data-driven marketing strategies that support growth, sales, and brand awareness. You will analyze trends, member behavior, and campaign performance to shape strategic plans and drive cross-functional collaboration.

The role focuses on creating content, ensuring regulatory compliance, supporting product launches, and engaging with campus and community events.