Hybrid Marketing Ops & Analytics Lead

Trackforce; United States; Hybrid; USD 90,000 - 150,000; Full time

Job summary

Trackforce is seeking a Marketing Operations & Analytics Manager to own marketing systems, reporting, attribution, and lead lifecycle management to drive demand generation and revenue growth. You will partner with Marketing, Sales, and Revenue Operations to enable data-driven decision making and optimize the marketing tech stack for efficiency.

The role requires strong analytical rigor, automation mindset, and experience building dashboards and attribution models.

Qualifications

• 5+ years in Marketing Operations, Revenue Operations, or Marketing Analytics.
• Deep experience with HubSpot and Salesforce.
• Strong understanding of B2B demand generation and revenue funnels.
• Experience building dashboards, attribution models, and executive reporting.

Responsibilities

• Own marketing systems, data, and reporting to enable demand generation and revenue growth.
• Design and optimize lead routing, scoring, and lifecycle processes.
• Build and maintain executive dashboards and KPI reporting; create attribution models.

Skills

Demand generation

Data analysis

Cross-functional collaboration

Executive storytelling

Tools

HubSpot

Salesforce

Job description

Trackforce is seeking a Marketing Operations & Analytics Manager to own marketing systems, reporting, attribution, and lead lifecycle management to drive demand generation and revenue growth. You will partner with Marketing, Sales, and Revenue Operations to enable data-driven decision making and optimize the marketing tech stack for efficiency.

The role requires strong analytical rigor, automation mindset, and experience building dashboards and attribution models.