Hybrid Marketing Manager — Brand, Campaigns & Analytics

University of Alabama at Birmingham; Birmingham (AL); Hybrid; USD 55,000 - 80,000; Full time

Job summary

University of Alabama at Birmingham (UAB) is seeking a Marketing Manager to lead marketing activities for university products and services, including market planning, development, and measurement. The role emphasizes brand governance and coordination with Facilities, Parking Transportation, and external vendors.

The position manages university-wide marketing initiatives to increase brand awareness and support recruitment, while overseeing merchandise production and distribution and events

Qualifications

• Bachelor's degree in Advertising, Marketing, Public Relations or related field and five (5) years of related experience required.
• Experience with marketing technology and analytics to drive decisions.

Responsibilities

• Brand operations and governance across campus and affiliates.
• Campaigns and Marketing Engagement to increase brand awareness.
• Plan and manage university-wide marketing initiatives and events.
• Develop and oversee a university marketing research panel to gather feedback.

Skills

Project management

Brand governance

Marketing analytics

Education

Bachelor's degree in Advertising, Marketing, Public Relations or related field

Job description

University of Alabama at Birmingham (UAB) is seeking a Marketing Manager to lead marketing activities for university products and services, including market planning, development, and measurement. The role emphasizes brand governance and coordination with Facilities, Parking Transportation, and external vendors.

The position manages university-wide marketing initiatives to increase brand awareness and support recruitment, while overseeing merchandise production and distribution and events