Brand Marketing Lead — Coordinator III

University of Alabama; Tuscaloosa (AL); On-site; USD 54,000 - 67,000; Full time

Job summary

University of Alabama in Tuscaloosa seeks a Marketing Coordinator III to lead day-to-day execution of the university's brand marketing strategy, coordinating campaigns across advertising, media, and direct mail. You will direct writers, designers, and other creative partners, consulting with product and program teams during development.

Use Google Analytics, Data Studio, and Power BI to inform recommendations and optimize campaigns.

Qualifications

• Creates and implements marketing strategies across advertising, media, and direct mail.
• Leads day-to-day execution and coordinates materials production across marketing plans and calendars.
• Directs writers, designers, photographers, videographers, and web teams on campaign materials.
• Uses Google Analytics, Data Studio, and Power BI to inform marketing recommendations.

Responsibilities

• Lead day-to-day execution of brand marketing strategy.
• Coordinate production of materials across plans and calendars.
• Partner with product and program teams during development.
• Direct writers, designers, photographers, videographers, and web teams on campaign materials.

Skills

Campaign management

Brand marketing

Leadership

Education

Bachelor's degree in Marketing/PR/Communications/Advertising

Tools

Google Analytics

Data Studio

Power BI

Job description

University of Alabama in Tuscaloosa seeks a Marketing Coordinator III to lead day-to-day execution of the university's brand marketing strategy, coordinating campaigns across advertising, media, and direct mail. You will direct writers, designers, and other creative partners, consulting with product and program teams during development.

Use Google Analytics, Data Studio, and Power BI to inform recommendations and optimize campaigns.