Hybrid Marketing Coordinator — Brand Activations & Launches

Calbee America; Fairfield (CA); Hybrid; USD 60,000 - 80,000; Full time

Job summary

Calbee America is seeking a Marketing Coordinator to support the Marketing team in executing brand initiatives, activations, and events across Calbee’s portfolio, including Harvest Snaps and the Better for You line. The role focuses on coordinating campaigns, activations, and product launches with cross-functional teams to drive consumer engagement.

Responsibilities include logistics for activations, asset management, and collaboration with Sales to create customer-facing materials, while

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 2 years of marketing/brand support experience.
• Strong organizational and multi-project management skills.
• Excellent written and verbal communication.
• Detail-oriented, proactive, and able to work in a fast-paced environment.
• Proficient in Microsoft Office; familiarity with PM tools is a plus.

Responsibilities

• Support execution of marketing programs and campaigns.
• Coordinate logistics, materials, and vendor partners for activations and events.
• Assist in planning product launches with timelines and cross-functional teams.
• Maintain project timelines and ensure on-time deliverables.
• Organize marketing assets and event supplies for teams.
• Create and maintain sell sheets, presentations, and price lists with Sales.
• Manage inventory of POS materials and event supplies.
• Prepare agendas and follow-ups for meetings.

Skills

Organizational skills

Communication skills

Team collaboration

Attention to detail

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Microsoft Office Suite (PowerPoint, Excel, Word)

Job description

Calbee America is seeking a Marketing Coordinator to support the Marketing team in executing brand initiatives, activations, and events across Calbee’s portfolio, including Harvest Snaps and the Better for You line. The role focuses on coordinating campaigns, activations, and product launches with cross-functional teams to drive consumer engagement.

Responsibilities include logistics for activations, asset management, and collaboration with Sales to create customer-facing materials, while