Hybrid Marketing Analytics Insight Lead

Bally; Jersey City (NJ); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Bally in Jersey City is seeking a Marketing - Product Analytics professional to turn data into actionable insights that drive acquisition, conversion and retention across Sports and iGaming products.

You will partner with Marketing and Product teams, analyze data from multiple sources, and communicate findings to senior stakeholders. The role demands strong SQL, Excel, and a passion for turning complex data into business impact.

Qualifications

• Proven experience in an analytical role, with strong SQL and Excel skills.
• Knowledge of Python or R is a plus.
• Self-motivated mindset and passion for solving real business problems with data.
• Excellent analytical and numerical skills with an interest in sports betting and iGaming.
• Ability to turn complex data into clear, actionable recommendations.
• Confident communicator with the ability to engage senior stakeholders.
• Proactive, adaptable, and comfortable managing multiple priorities.
• Collaborative team player who enjoys learning and sharing ideas.
• Ability to navigate complexity and help deliver best-in-class player experiences.

Responsibilities

• Partner with teams across the business to identify opportunities to grow Bally’s Interactive and improve the player experience.
• Work closely with Marketing and Product teams to understand business priorities and translate them into meaningful analytical opportunities.
• Analyze data from multiple sources to uncover trends, opportunities, and actionable insights.
• Provide analysis and recommendations to help improve acquisition, conversion, and retention across Sports and iGaming products.
• Support the NA Marketing Leadership Team with data-driven insights to inform business and marketing decisions.
• Use creative thinking and analytical techniques to identify opportunities to improve business and product operations and the onsite player experience.
• Explore new software, tools, and analytical techniques to enhance the quality and effectiveness of analysis.
• Identify opportunities to improve existing processes and incorporate data more effectively into business decisions.
• Communicate analytical findings and recommendations clearly and positively to help drive meaningful change.
• Collaborate with colleagues to brainstorm ideas, share knowledge, and develop new approaches to solving business challenges.

Skills

SQL

Excel

Python

R

Job description

Bally in Jersey City is seeking a Marketing - Product Analytics professional to turn data into actionable insights that drive acquisition, conversion and retention across Sports and iGaming products.

You will partner with Marketing and Product teams, analyze data from multiple sources, and communicate findings to senior stakeholders. The role demands strong SQL, Excel, and a passion for turning complex data into business impact.