Data-Driven Marketing Retention Analyst

BetMGM LLC; New Jersey; On-site; USD 72,320 - 95,000; Full time

Benefits offered by this job

Medical, Dental, Vision, Life, and Dis

401(k) with company match

Pre-tax spending accounts including HС

Flexible paid time off

Professional development reimbursement

Employee resource groups

Swag, ticket giveaways

Job summary

BetMGM LLC is seeking a Marketing Retention Analyst to join the marketing and BI teams in New Jersey. You will identify opportunities to drive growth, deliver actionable insights, and support datadriven decisions across marketing initiatives.

You will analyze internal and external data, produce campaign analyses, and maintain dashboards, reporting, and datasets to enable timely decisions while managing multiple stakeholder expectations and deadlines.

Qualifications

• Bachelor’s or Master’s degree in an analytical field.
• 2+ years of commercial experience in analytics, business intelligence or data science.
• Advanced use and understanding of SQL.
• Advanced use of Microsoft Office, especially Excel and PowerPoint.
• Experience with programming languages (e.g., Python, R).
• Experience utilizing viz tools like Power BI and Tableau (Power BI and DAX experience preferred).
• Experience driving actionable insights from data and presenting recommendations to key stakeholders.
• Experience working with large, incomplete and complex data sets.
• Strong interpersonal skills to manage several internal and external stakeholder expectations while working toward deadlines.
• Business standard use of the English language.
• Basic understanding of the media landscape, common marketing platforms, and online & offline marketing data and analytics.
• Basic understanding of marketing attribution models, Market Mix Modelling, and sports betting in the United States.

Responsibilities

• Responsible for delivery of actionable insights and analysis in response to key business questions.
• Support the key Brand and Marketing teams, providing daytoay reporting and analytics.
• Analyze data from both internal and external sources to support business objectives.
• Provide campaign analysis and enable datariven marketing decisions across the marketing teams.
• Handle both daytoay reactive operational requirements and larger complex projects while meeting deadlines.
• Build and maintain datasets, reports and dashboards.

Skills

SQL

Excel

PowerPoint

Python

R

Power BI

Tableau

Data analysis

Stakeholder management

English language

Education

Bachelors or Masters in Analytics

Tools

SQL

Job description

BetMGM LLC is seeking a Marketing Retention Analyst to join the marketing and BI teams in New Jersey. You will identify opportunities to drive growth, deliver actionable insights, and support datadriven decisions across marketing initiatives.

You will analyze internal and external data, produce campaign analyses, and maintain dashboards, reporting, and datasets to enable timely decisions while managing multiple stakeholder expectations and deadlines.