Hybrid: Head of Paid Social & Strategy

Publicis Health Media; Chicago (IL); Hybrid; USD 121,000 - 174,000; Full time

Job summary

Publicis Health Media, a leading health media agency in the US, seeks a Paid Social Vice President to lead enterprise social strategy and manage key client accounts. The role reports to the SVP, Paid Social and offers a hybrid work model in Chicago.

You will oversee strategic direction, team development, and performance optimization across media planning, analytics, and cross-department collaboration to deliver integrated campaigns.

Qualifications

• 10+ years of experience in advertising, with a focus on digital and paid social.
• 5+ years of management experience, including mentoring and developing teams.
• Advanced proficiency in social media ad platforms, including Meta, TikTok, LinkedIn, Twitter, and Snapchat.
• Experience with global or large-scale accounts in multiple industries
• Strong presentation skills, with the ability to tailor messaging to diverse audiences.
• Experience managing large projects, and building client relationships.
• Pharmaceutical industry experience is a plus.

Responsibilities

• Lead the development and execution of social media strategies, testing frameworks, forecasts, and media plans for important accounts.
• Stay ahead of industry trends, providing thought leadership on the digital evolution of consumer behavior within paid social.
• Guide process development and foster team relationships, ensuring collaboration across media, technology, and planning teams.
• Be the chief architect for delivering media strategies that align with client goals.
• Oversee resource management, including the hiring, onboarding, and development of social team staff.
• Provide guidance and mentorship to the social team, ensuring career development and team cohesion.
• Ensure execution of media deliverables, with a focus on financial compliance and QA.
• Oversee the use of social media analytics and indicators to ensure performance goals are met.
• Guide communication between the social team and other departments to guide integrated campaigns.
• Follow agency procedures, including submission of timesheets and performance reviews.
• Be the primary contact and strategic partner for senior-level client relationships.
• Maintain client engagement skills, working to strengthen and expand client relationships through innovative media solutions.
• Identify and develop new business opportunities with existing clients and help acquire new clients.
• Identify potential risks early, proactively problem solve, and create efficiencies in media processes.
• Develop POVs and best practices related to technology and media changes.

Skills

Strategic leadership

Social media advertising platforms

Client relationship management

Team mentorship

Presentation skills

Project management

Pharmaceutical industry experience

Tools

Meta Ads Manager

TikTok Ads

LinkedIn Campaign Manager

Twitter Ads

Snapchat Ads

Job description

Publicis Health Media, a leading health media agency in the US, seeks a Paid Social Vice President to lead enterprise social strategy and manage key client accounts. The role reports to the SVP, Paid Social and offers a hybrid work model in Chicago.

You will oversee strategic direction, team development, and performance optimization across media planning, analytics, and cross-department collaboration to deliver integrated campaigns.