HCP Marketing Lead — Respiratory Biologics Growth

GlaxoSmithKline; Philadelphia (Philadelphia County); Hybrid; USD 120,000 - 160,000; Full time

Job summary

GlaxoSmithKline US is seeking an HCP Marketing Manager to lead healthcare provider marketing for a specialty respiratory biologic, driving uptake in a competitive market ahead of a 2027 launch. The role collaborates with digital, medical, market access, regulatory, legal and field sales to deliver brand priorities with accountability and patient focus.

Responsibilities include aligning plans with market dynamics, designing HCP experiences, guiding cross-functional teams, managing approvals,

Qualifications

• Bachelor's degree required; US HCP Marketing/Field Experience preferred.
• Experience with copy approval and pharmaceutical marketing (4+ years).
• Experience using digital & AI tools to optimize content and omnichannel delivery.
• Ability to travel up to 10% for meetings and field rides.
• Minimum of 2 days per week in office in Philadelphia, PA or Durham, NC.

Responsibilities

• Align marketing plans with evolving external environment and timely strategy decisions.
• Plan, design and execute personal and non-personal HCP experiences.
• Use market insights to grow uptake and inform strategy including peer-to-peer opportunities.
• Lead or participate in crossfunctional teams and external agencies to deliver programs on time and budget.
• Manage internal reviews (medical, regulatory, legal) for compliant communications.
• Campaign optimization: track performance and recommend data-driven improvements.
• Create and monitor OKRs to measure performance and adjust as needed.
• Execute with pace and agility to address barriers and drivers of performance.
• Partner with Sales Training to ensure clear brand messaging.
• Engage stakeholders across cross-functional matrix.

Skills

Brand Marketing

Data to Insights

Digital Fluency

Enterprise Thinking

Global Product Strategy

Launch Excellence

Scientific Literacy

Education

Bachelor's degree

MBA preferred

Job description

GlaxoSmithKline US is seeking an HCP Marketing Manager to lead healthcare provider marketing for a specialty respiratory biologic, driving uptake in a competitive market ahead of a 2027 launch. The role collaborates with digital, medical, market access, regulatory, legal and field sales to deliver brand priorities with accountability and patient focus.

Responsibilities include aligning plans with market dynamics, designing HCP experiences, guiding cross-functional teams, managing approvals,