DTC Marketing Manager, Respiratory

GSK; Philadelphia (Philadelphia County); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Comprehensive benefits program

Opportunities for career growth

Supportive work environment

Job summary

A global biopharma company is seeking a DTC Marketing Manager for their respiratory segment. This role involves leading critical projects, designing and executing marketing campaigns, and optimizing performance based on analytics. Candidates should have at least a bachelor's degree and 3+ years of pharmaceutical business experience. An innovative approach to marketing is essential, along with strong leadership and communication skills. This position offers a hybrid work model with opportunities in Philadelphia or Durham.

Qualifications

• 3+ years of pharmaceutical business experience.
• DTC Marketing or other relevant commercial experience including HCP, Digital or Multi-channel marketing.
• Minimum of 2 days per week in office required in either Philadelphia, PA or Durham, NC.

Responsibilities

• Lead key projects for an important inhaled respiratory growth brand.
• Plan and enable omnichannel experiences tailored to customer segments.
• Partner with analytics teams to optimize performance.

Skills

Leadership

Communication

Analytical Skills

Teamwork

Education

Bachelor’s degree

Job description

DTC Marketing Manager, Respiratory – GSK

Location: USA – Pennsylvania – Philadelphia, Durham Blackwell Street

Posted date: Dec 18 2025

As DTC Marketing Manager, Respiratory, you will lead key projects for an important inhaled respiratory growth brand and an innovative launch product in refractory chronic cough. This role focuses on campaign design, execution, measurement, and optimization, aligning the execution of our marketing plan with overall business unit objectives. You will require outstanding leadership across omnichannel orchestration, life‑cycle management, launch planning, and performance driving, leveraging leading‑edge technology to orchestrate experiences for consumers and owning core promotional channels.

Responsibilities

• Plan and enable omnichannel experiences tailored to customer segments.
• Lead development of assigned DTC promotional tactics (e.g., Social, Video, Digital, website) – including developing project briefs to ensure promotional materials deliver on the brand strategy and meet business objectives.
• Define and facilitate the development of campaign strategy and associated activities to ensure consistency with overall brand strategic imperatives.
• Partner with the insights and omnichannel analytics teams to analyze and optimize performance of marketing activities.
• Collaborate with other functional areas and lead the review process to ensure legal/regulatory compliance and medical accuracy of all marketing materials.
• Contribute to the annual operational planning process by shaping the tactical plan and budget required to achieve the brand’s stated objectives.
• Manage partner agency relationships, workflow and related expense budget.
• Assess marketplace and customer needs and formulate recommendations for future marketing activities that deliver high ROI/value/impact.
• Leverage and develop Marketing Competencies, including Problem Statement Formation and Analysis, Objectives and Key Results (OKRs), Messaging & Content Strategy, Campaign Reporting and Visualization, Brief Development.
• Foster an environment of innovation, inclusion, challenge, trust, and development.

Basic Qualifications

• Bachelor’s degree.
• 3+ years of pharmaceutical business experience.
• DTC Marketing or other relevant commercial experience including HCP, Digital or Multi‑channel marketing.
• Minimum of 2 days per week in office required in either Philadelphia, PA or Durham, NC.

Preferred Qualifications

• Master’s Degree (MBA).
• Prior marketing launch experience.
• Core marketing experience, including strategy development and execution.
• Knowledge of the healthcare system, market environment, customer care, and competitors.
• Excellent communication, negotiation and presentation skills for a wide variety of audiences.
• Strong relationship building, problem solving, teamwork, analytical and written/verbal communication skills.
• Experience influencing without direct authority and working successfully with cross‑functional teams.
• Experience bringing promotional materials through legal, regulatory and medical review.
• Demonstrated ability to lead a cross‑functional team.

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on respiratory, immunology and inflammation; oncology; HIV; and infectious diseases to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how we deliver for patients, shareholders and our people.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities, contact us at HR.AmericasSC‑[e-mail] where you can also request a call.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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