HCP Marketing Manager - Philadelphia or Durham

GlaxoSmithKline; Durham (NC); Hybrid; USD 120.000 - 150.000; Vollzeit

Zusammenfassung

GlaxoSmithKline is seeking an HCP Marketing Manager to own healthcare provider marketing initiatives for a specialty respiratory product. The role focuses on growing uptake in a competitive US market with a launch anticipated in 2027.

Collaborate with digital, medical, market access, regulatory, legal, and field sales to deliver on brand priorities while aligning with GSK capabilities and pillars. Requires 2 days/week in-office in Philadelphia, PA or Durham, NC.

Qualifikationen

• Bachelor's degree from an accredited institution.
• US HCP Marketing/Field Experience.
• Experience with copy approval.
• 4+ years of pharmaceutical marketing experience (brand marketing, market access, market research, marketing operations).
• Experience utilizing a range of digital & AI tools to optimize content, omnichannel delivery & review performance.
• Ability to travel up to 10% for meetings/congresses and field rides.
• Minimum of 2 days per week in office in Philadelphia, PA or Durham, NC.

Aufgaben

• Align marketing plans with evolving competitive and external environment for timely strategy decisions and execution.
• Plan, design and execute personal & non-personal HCP experiences for key segments.
• Use market/HCP insights to identify opportunities to grow uptake and inform strategy.
• Lead crossfunctional teams and external agencies to deliver programs on time and budget.
• Manage internal reviews (medical/regulatory/legal) for compliant communications.
• Track campaign performance and recommend data-driven optimizations.
• Create, monitor OKRs to measure performance and adjust actions.
• Execute with pace, identifying barriers and drivers of performance.

Kenntnisse

Brand Marketing

Data to Insights

Digital Fluency

Enterprise Thinking

Global Product Strategy

Launch Excellence

Scientific Literacy

Ausbildung

Bachelor's degree

MBA or master's degree in marketing or related

Jobbeschreibung

Location: Philadelphia, PA or Durham, NC (2-3 days/week on-site expectation)

Position Summary

The successful candidate for HCP marketing manager will be critical in the creation and ownership of healthcare provider (HCP) marketing initiatives for a specialty respiratory biologic product. The primary focus of this role will be driving the growth of an indication in a highly competitive market, with an expected new entrant due to launch in 2027. This candidate should have experience in US marketing and creating highly impactful materials to drive competitive differentiation and uptake in new product classes. This role requires close collaboration with cross-functional teams, including digital & tech, medical, market access, regulatory, legal, and field sales, to effectively deliver on brand priorities. We are seeking a candidate with strong marketing expertise and proficiency across the GSK marketing capabilities. The ideal candidate will embody GSK's cultural pillars of being Accountable for Impact, Ambitious for Patients, and Doing the Right Thing in all aspects of their work.

Key Responsibilities

• Align marketing plans with the evolving competitive and external environment to ensure timely strategy decision-making and execution.
• Plan, design and execute personal & non personal HCP experiences tailored to prioritized customer segments and aligned overall brand strategy.
• Use market and HCP insights to identify opportunities to grow uptake, improve customer experience and inform future strategy including any peer-to-peer opportunities.
• Lead and/or actively participate in crossfunctional teams and external agency partners to deliver integrated programs on time and on budget.
• Manage the internal medical, regulatory and legal review and approval process for HCP materials to ensure compliant communications.
• Campaign optimization: track and report performance of tactics and campaigns using defined metrics; recommend optimizations based on data and insights.
• Create, update & monitor relevant OKRs to ensure we are continuously measuring performance and responding accordingly.
• Execute at pace, and agility to spot barriers and drivers of performance and create compelling marketing campaigns to address them.
• Partner with Sales Training and other internal partners to ensure clear delivery of brand/portfolio messaging.
• Strong stakeholder engagement & management across cross functional matrix.

Why You?

Basic Qualifications

• Bachelor's degree from an accredited institution
• US HCP Marketing/Field Experience
• Experience with copy approval
• 4+ years of pharmaceutical marketing experience (i.e., brand marketing, market access, market research, marketing operations)
• Experience utilizing a range of digital & AI tools to optimize content, omnichannel delivery & review performance
• Ability to travel up to 10% for meetings/congresses and field rides.
• Minimum of 2 days per week in office required in either Philadelphia, PA or Durham, NC

Preferred Qualifications

• MBA or master's degree in marketing, Business or related
• Skilled in using AI to analyze customer needs and enhance market effectiveness
• Ability to motivate, lead, and influence across various levels and functions
• Excellent communication (written & verbal), interpersonal influence, and prioritization skills
• Ability to review, analyze and assess performance drivers and opportunities
• Strong business acumen and demonstrated analytical skills
• Ability to influence internal and external stakeholders and lead/manage complex projects
• Innovative mindset with a focus on customer-centric solutions.
• Financial acumen and experience managing budgets
  • Proven track record of developing materials/programs that deliver against strategy
  • Demonstrated strategic thinking, analysis and decision-making skills
  • Demonstrated a passion for innovative thinking with a meticulous eye for detail
  • Demonstrated ability to determine customer unmet needs and deliver meaningful value

#LI-GSK

Skills

Brand Marketing, Data to Insights, Digital Fluency, Enterprise Thinking, Global Product Strategy, Launch Excellence, Scientific Literacy

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases - to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

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