Growth Marketing Specialist — Hybrid (Minneapolis)

Jostens; Minnesota; Hybrid; USD 55,000 - 65,000; Full time

Benefits offered by this job

Health insurance

401(k) plan with immediate vesting

Hybrid schedule (onsite 3 days/week)

Paid time off and company holidays

Tuition reimbursement

Job summary

Jostens is seeking a Marketing Specialist to support the marketing team and execute initiatives that drive growth. The role blends traditional and digital marketing with coordination across campaigns, events, and product launches.

The successful candidate will manage collateral, track KPIs, and collaborate with analytics to optimize performance using Salesforce Reports. A hybrid schedule includes onsite three days weekly at the Minneapolis office.

Qualifications

• BA/BS degree or equivalent combination of education and experience.
• 2–3 years of professional marketing experience.
• Thorough understanding of marketing elements (traditional and digital) and market research methods.
• Experience in collateral development and overseeing digital channels (web/ecommerce, print, email, paid search, paid advertising, SEO/SEM, social and SMS).
• Strong communication and interpersonal skills with ability to work with all levels of the organization.

Responsibilities

• Manage execution and coordination of marketing plans to reach growth targets.
• Develop, implement, and track digital marketing initiatives (email, paid media, social, SMS, ecommerce).
• Design and create marketing materials and ensure brand guidelines are met.
• Assist outbound/inbound marketing activities including content development, advertising, events.
• Partner with Merchandising/Product on launches and positioning.
• Monitor identified KPIs and report findings.
• Collaborate with analytics to analyze campaign performance using Salesforce Reports.
• Leverage marketing data to shape future strategies.
• Establish relationships with reps to support account growth.
• Develop collateral, visual merchandising, and event support for key events.
• Implement ways to grow local revenue through corporate marketing support.

Skills

Marketing experience

Digital marketing

Content creation

Analytics

Communication skills

Education

Bachelor's degree

Tools

Salesforce

Job description

Jostens is seeking a Marketing Specialist to support the marketing team and execute initiatives that drive growth. The role blends traditional and digital marketing with coordination across campaigns, events, and product launches.

The successful candidate will manage collateral, track KPIs, and collaborate with analytics to optimize performance using Salesforce Reports. A hybrid schedule includes onsite three days weekly at the Minneapolis office.