Manager, Social & Paid Digital Marketing

Jostens; Minneapolis (MN); Hybrid; USD 78,000 - 90,000; Full time

Benefits offered by this job

Health insurance

401K with immediate vesting

Hybrid schedule (3 days onsite)

Job summary

Jostens in Minneapolis is seeking a Paid Media Manager to lead paid social, paid search, and SEO initiatives across channels, aligning with marketing goals. You will manage a Social Media Specialist and Senior Specialist, collaborate with agencies, and drive growth through data-driven campaigns.

The role requires 5+ years in Brand/Digital Marketing, strong leadership, and proven ability to optimize budgets and cross-functional teams in a hybrid work environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in Brand Marketing, Social Marketing, or Digital Marketing with proven success.
• Experience building and leading marketing teams across functions.
• Proven ability to develop strategic paid media plans that drive demand generation.

Responsibilities

• Oversee paid social strategy across platforms and coordinate with marketing departments.
• Develop and execute paid search strategies across Google/Bing and other engines.
• Plan and implement SEO on-page and off-page initiatives to improve rankings and traffic.
• Collaborate with content, creative, and analytics teams to boost brand visibility and conversions.

Skills

Paid media

Paid social

Paid search

SEO

Team leadership

Cross-functional collaboration

Data analysis

Budget management

Strategic planning

Education

Bachelor's degree in Marketing, Business Administration, or a related field

Tools

Google Ads

Bing Ads

GA4

Job description

HYBRID | ONSITE AT JOSTENS' MINNEAPOLIS HEADQUARTERS 3 DAYS/WEEK

ABOUT YOU:

• The Paid Media Manager is responsible for overseeing and managing all aspects of paid media, paid search, organic social, and organic search campaigns. This position focuses on driving strategy, execution, and optimization across multiple platforms to align with broader marketing objectives.

YOU WILL:

Responsibilities of this role include:

Paid Social

• Coordinate the paid social strategy across the various social platforms for all marketing departments
• Use targeting and segmentation strategies to ensure ads are reaching the right audience.
• Present insights and recommendations to guide content creation by platform needs and complete campaign objectives.
• Lead the partnership with Media Agency to manage budget allocations, audiences and platform performance.

Paid Search

• Develop and execute paid search strategies across platforms like Google Ads, Bing Ads, and other search engines to drive qualified traffic and conversions.
• Conduct keyword research and competitor analysis to identify new opportunities.
• Continuously monitor and adjust bidding strategies to improve performance.
• Lead the partnership with Media Agency to manage budget allocations, audiences and platform performance.

SEO

• Develop and execute on-page and off-page SEO strategies to improve search engine rankings and drive organic traffic.
• Collaborate with internal & external partner(s) to ensure SEO best practices are implemented across the website and other marketing material
• Conduct keyword research and competitive analysis to identify high-value keywords and search trends.
• Monitor organic search performance and use data to identify optimization opportunities.

Creative Planning

• Conduct ongoing research on platform-specific trends to ensure content remains fresh, relevant, and engaging, driving both audience interaction and enterprise sales.
• Collaborate with cross-functional teams—including content, creative, and analytics—to improve brand visibility, foster engagement, and boost conversions.
• Educate teams on best practices for paid media and social media creative strategies to align efforts and maximize impact.
• Manage Social Listening and Responses with support teams.

Additionally, this role will also manage a Social Media Specialist and a Senior Social Media Specialist.

YOU HAVE:

Required

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5+ years of experience in Brand Marketing, Social Marketing, or Digital Marketing, with demonstrated success in developing strategies for recognized brands, either from a client or agency perspective.
• Strong knowledge and experience managing, motivating, and building marketing teams (direct and cross-functional partners).
• Experience creating strategic paid media marketing plans that drive demand generation, customer acquisition programs.
• Experience leveraging integrated social marketing strategies and techniques to drive optimal value for promotions, media campaigns, product launches, brand initiatives, and other marketing programs.
• Ability to build strong relationships and work effectively, proactively and seamlessly amongst a large and complex cross-functional team.
• Strong storytelling skills with the ability to communicate complex strategic social concepts in streamlined, logical and well-designed decks.
• Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment.
• Be able to foster an environment that encourages collaboration, risk-taking, innovation and creativity.

Preferred

• 2+ years’ experience with Google Ads.
• 2+ years’ experience in SEO optimization.
• Proficient in GA4 or other web analytics platform.

LOVE WHERE YOU WORK:

• We care about your health.We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits, including home and car insurance, pet insurance, flexible spending account, and many more.
• We invest in your future.Our 401K plan has immediate vesting, so you can start saving for retirement right away.
• We believe in flexibility.We offer a hybrid schedule with on-site work 3 days a week.
• We want you to unplug when needed.We believe in taking your time off without guilt and offer accrued paid time off and company-paid holidays. *For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 11 company-paid holidays, and family paid leave.
• We care about your development.We support tuition reimbursement after 6 months of service.
• We believe in pay transparency.The salary range is $78,000 to $90,000 with annual bonus eligibility.

APPLICATION DEADLINE: November 10, 2026

ABOUT US:

Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools, colleges, and universities each year, and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products - like yearbooks, letter jackets, class jewelry, and championship rings - keep meaningful traditions alive and inspire millions of people to celebrate their unique stories, milestone moments, and biggest accomplishments every year. We have 13 first-class facilities across the globe, from North America to the Caribbean. Watch a short video about us here .

ALL ABOUT MARKETING:

Our Marketing team leverages digital marketing strategies and tactics focused on schools, independent sales reps, parents and students to deliver the right message, to the right customer, at the right time. Team members will understand and leverage customer insights through data analysis & testing to then create experiences and relevant content throughout the customer journey and to support our specialized products lines including Yearbooks, Class Rings, Graduation Products and Professional Sports. Through executing across a variety of consumer touchpoints on jostens.com, social, e-mail and print materials, the team collaborates with internal partners to create relevant and timely marketing campaigns to meet the needs of our customers. Jostens allows for a hybrid work setting that focuses on creating professional and personal development. We can't wait to show you what our Marketing Team has to offer at Jostens!

AMERICANS WITH DISABILITIES ACT (ADA):

Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please reach out to our HR team at [e-mail] or [phone].

Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

Jostens provides products, programs and services that help our customers celebrate moments that matter. Our mission is to Capture. Celebrate. Inspire. We extend our mission to working with our valued suppliers to partner with us to provide keepsakes designed to help consumers capture and celebrate moments that matter, and inspire them for a lifetime.

Every member of the Jostens team is accountable to customers and suppliers to act with integrity and responsibility, to respect and recognize and to embrace change. We believe that living our values is required to earn customer loyalty and meet the expectations of all our stakeholders.

It is through our mission and values that Jostens conducts all business with respect to the customers we serve and the communities in which we work.