Marketing Specialist

Jostens; Minneapolis (MN); Hybrid; USD 55,000 - 65,000; Full time

Benefits offered by this job

Health Insurance

401K plan

Hybrid schedule

Paid time off

Company holidays

Tuition reimbursement

Job summary

Jostens, a leader in the student commemoration market, seeks a Marketing professional to support growth through digital and traditional channels. You will execute go-to-market plans, develop collateral, and drive campaigns with close collaboration across Merchandising and Product teams.

The role emphasizes data-driven decision making, KPI tracking, and adapting strategies to changing market needs in a hybrid work environment.

Qualifications

• BA/BS degree or equivalent
• 2-3 years’ professional marketing experience
• Thorough understanding of marketing elements and market research methods
• Experience in collateral development and overseeing digital channels
• Strong communication and interpersonal skills
• Willingness to learn, creative, adaptable in fast-paced environment
• Proven ability to independently manage multiple priorities

Responsibilities

• Manage execution and coordination of marketing plans to reach growth targets
• Develop, implement, and track digital marketing initiatives (email, paid media, social, SMS)
• Design and create marketing materials that meet brand guidelines
• Assist in outbound or inbound marketing activities with content development and optimization
• Partner with Merchandising/Product team on product launches and positioning
• Monitor KPIs and report findings; report on campaign performance using Salesforce Reports
• Leverage marketing data to shape future strategies and local revenue growth
• Develop collateral, visual merchandising, and event support for key events

Skills

Digital marketing

Email marketing

Social media

Content development

Data analytics

Campaign management

Education

BA/BS degree or equivalent

Tools

Salesforce Reports

SEO/SEM

Web/ecommerce

Paid advertising platforms

Job description

JOB TYPE: Full-time

ABOUT YOU:

In this role, you will support the marketing team, complete assigned initiatives, defined marketing strategies, and tactical plans. This includes executing go-to-market activities that support organizational goals such as driving buy rate and growth.

YOU WILL:

• Manage execution and coordination of marketing plans to reach growth targets
• Develop, implement, and track business specific digital marketing initiatives, such as email, paid media, social, SMS, and JCOM/ecommerce.
• Design and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, physical / virtual events, etc.)
• Partner with Merchandising/Product team on all product launches and positioning.
• Monitor identified key KPI’s for the business & report findings
• Partner with analytics team to analyze and report on the performance and efficiency of campaigns using Salesforce Reports
• Leverage marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Establish relationships and communicate regularly with reps to understand their needs to support account growth (i.e. Buy Rate improvements, Net Account growth, Unit Sales, Gross Revenue, and EBITDA).
• Develop needed collateral, visual merchandising, digital and in-school event support for key events.
• Implement ways to help the reps evolve local marketing and grow local revenue through corporate marketing support.
• Prepare materials & products for special events, trade shows, etc.

YOU HAVE:

Required:

• BA/BS degree or equivalent combination of education and experience
• 2-3 years’ professional marketing experience
• Thorough understanding of marketing elements (including traditional and digital marketing) and market research methods
• Experience in collateral development, marketing communications and overseeing digital channels (including web/ecommerce, print, email, paid search, paid advertising, SEO/SEM, social and SMS)
• Strong communication and interpersonal skills with ability to work effectively with all levels of the organization
• Willingness to learn, demonstrate creativity, and excel in a changing (and fast-paced) environment
• Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment.

Preferred:

• Social marketing experience
• Skilled in writing and editing content with an attention to detail
• Understanding of data / analytics
• Strong analytical skills
• Strong written and verbal communication skills
• Excellent attention to detail
• Excellent organization skills with ability to manage multiple priorities/tasks effectively
• Report on sports activity weekly (wins/losses)
• Research sports championship data

LOVE WHERE YOU WORK:

We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more.

We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away.

We believe in flexibility. We offer a hybrid schedule with on-site work 3 days a week.

We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays. *For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 11 company paid holidays, and family paid leave.

We care about your development. We support tuition reimbursement after 6 months of service.

We believe in pay transparency. The salary range is $55,000 to $65,000 with annual bonus eligibility.

ABOUT US:

Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools, colleges and universities each year, and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products — like yearbooks, letter jackets, class jewelry and championship rings — keep meaningful traditions alive and inspire millions of people to celebrate their unique stories, milestone moments and biggest accomplishments every year. We have 13 first-class facilities across the globe, from North America to the Caribbean. Watch a short video about us here .

ALL ABOUT MARKETING

Our Marketing team leverages digital marketing strategies and tactics focused on schools, independent sales reps, parents, and students to deliver the right message, to the right customer, at the right time.Team members will understand and leverage customer insights through data analysis & testing to then create experiences and relevant content throughout the customer journey and to support our specialized products lines including Yearbooks, Class Rings, Graduation Products, and Professional Sports. Through executing across a variety of consumer touchpoints on jostens.com, social, e-mail and print materials, the team collaborates with internal partners to create relevant and timely marketing campaigns to meet the needs of our customers. Jostens allows for a hybrid work setting that focuses on creating professional and personal development. We can’t wait to show you what our Marketing Team has to offer at Jostens!

AMERICANS WITH DISABILITIES ACT (ADA):

Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please reach out to our HR team at [e-mail] or [phone].

Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

Jostens provides products, programs and services that help our customers celebrate moments that matter. Our mission is to Capture. Celebrate. Inspire. We extend our mission to working with our valued suppliers to partner with us to provide keepsakes designed to help consumers capture and celebrate moments that matter, and inspire them for a lifetime. The Jostens team is passionate about living and practicing our values, our Code of Conduct, and our commitment to sustainability in every interaction.

Every member of the Jostens team is accountable to customers and suppliers to act with integrity and responsibility, to respect and recognize and to embrace change. We believe that living our values is required to earn customer loyalty and meet the expectations of all our stakeholders.

It is through our mission and values that Jostens conducts all business with respect to the customers we serve and the communities in which we work.