Performance Marketing Data Analyst — Hybrid

Winwithoptimal; Austin (TX); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Health insurance

401K with company matching

Tuition Reimbursement

Flexible Time Off

Paid Leave for new parents

Flex Spending Plan

Professional development opportunities

Rewards and recognition programs

Job summary

Optimal is seeking a Marketing Data Analyst to join our Austin-based BI team. The role partners with Paid Media and SEO to quantify client performance and automate reporting, transforming descriptive data into actionable dashboards.

The ideal candidate has 2+ years in performance analytics, strong SQL, Power BI, and Google Analytics experience, plus a solid Excel toolkit. Hybrid work from our Austin office is offered.

Qualifications

• 4-year degree in math/analytics or related field.
• 2+ years in performance marketing analytics.
• 2+ years using Power BI/Tableau or similar dashboards.
• 2+ years SQL experience.
• Experience with PPC/SEO analytics a plus.
• Advanced Excel skills (formulas, Pivot Tables, macros).
• Familiarity with Google Analytics and HTML/JS is a plus.

Responsibilities

• Create custom dashboards for high-value clients in Power BI, Excel, and Google Sheets.
• Automate reports and integrate data from multiple sources (ads platforms, CRMs).
• Define and optimize BI processes to reduce manual work and improve consistency.
• Interpret data and extract insights on CTR, ROAS, conversions, and attribution windows.

Skills

SQL

Power BI

Google Analytics

Excel

Data visualization

Education

Bachelor's degree in analytics

Tools

Tableau

Microsoft Azure

Job description

Optimal is seeking a Marketing Data Analyst to join our Austin-based BI team. The role partners with Paid Media and SEO to quantify client performance and automate reporting, transforming descriptive data into actionable dashboards.

The ideal candidate has 2+ years in performance analytics, strong SQL, Power BI, and Google Analytics experience, plus a solid Excel toolkit. Hybrid work from our Austin office is offered.