Growth-Driven Performance Marketing Analyst

American Marketing Association - Northeast Ohio Chapter; Washington (District of Columbia); Hybrid; USD 70,000 - 95,000; Full time

Benefits offered by this job

Health benefits

Tuition reimbursement

Paid vacation time

Training

Job summary

U.S. News & World Report is seeking a hands-on Performance Marketing Analyst to support multi‑channel paid campaigns across search and social platforms.

You will drive high‑intent audience growth, optimize budgets, and contribute to an A/B testing program within a hybrid Washington, DC team. The role requires 3+ years in performance marketing, strong data skills, and collaboration with Data, UX, and Content teams to improve lead quality and attribution.

Qualifications

• Minimum 3 years of hands-on performance marketing experience.
• Strong Excel/Sheets skills and analytics familiarity (GA4, Looker Studio).
• Experience with paid search and paid social platforms and optimization sprints.

Responsibilities

• Build, launch, and manage daily performance campaigns across search engines and major paid social platforms.
• Collaborate to align paid traffic with cross‑channel goals and attribution models.
• Implement end‑to‑end A/B testing pipelines for creative, landing pages, and messaging.
• Track down‑funnel lead quality and refine attribution across channels.
• Monitor budgets, bidding, and pacing to meet acquisition targets.

Skills

Performance marketing

Data analysis

Excel/Sheets

A/B testing

Campaign optimization

Education

Bachelor’s degree

Economics

Statistics

Communications

Tools

Google Ads

GA4

Looker Studio

Microsoft Advertising

Meta Ads Manager

Job description

U.S. News & World Report is seeking a hands-on Performance Marketing Analyst to support multi‑channel paid campaigns across search and social platforms.

You will drive high‑intent audience growth, optimize budgets, and contribute to an A/B testing program within a hybrid Washington, DC team. The role requires 3+ years in performance marketing, strong data skills, and collaboration with Data, UX, and Content teams to improve lead quality and attribution.