Hybrid Growth Marketer for General Admission

Pacific Science Center; Seattle (WA); Hybrid; USD 90.000 - 150.000; Vollzeit

Zusammenfassung

Pacific Science Center seeks a Growth Marketing Manager for General Admission to drive growth and revenue through walk-up, online, and third-party ticket channels. The role leads end-to-end paid channel execution with agency partners and uses full-funnel data to guide pricing, promotions, and audience targeting.

The position is hybrid with three in-office days weekly; new hires start on-site for 30 days and may request hybrid thereafter. Occasional Tue-Sat scheduling may apply.

Qualifikationen

• 5+ years of marketing experience with revenue/attendance targets and growth marketing ownership
• Direct experience with email marketing platforms and hands-on campaign QA
• Direct experience with paid media strategy and agency partnerships
• Experience updating websites via a CMS (landing pages, edits), WordPress preferred
• Knowledge of pricing, promotions, or yield strategy in ticketed/admissions businesses
• Experience in nonprofit, tourism, or attractions marketing is highly preferred
• Proficiency with analytics tools (Google Analytics), email platforms, and CRM systems
• Proven track record of using data to drive marketing strategy and decisions

Aufgaben

• Own growth strategy and channel optimization across paid, email, web, social, and out-of-home to drive attendance and revenue targets.
• Track and manage GA and paid media budgets, and provide spend recommendations.
• Forecast attendance and revenue and report results to marketing leadership.
• Lead audience segmentation and channel strategy with agency partners, testing new channels.
• Collaborate with Marketing & Membership Leads on integrated campaigns grounded in data.
• Partner with Membership to create a pipeline from visitation to membership conversion.
• Identify opportunities to grow GA through partnerships and leverage PacSci assets and programming.
• Recommend GA pricing, promotions, and offers based on competitive data and on-demand insights.
• Manage third-party ticketing and distribution partnerships and identify new opportunities.

Kenntnisse

Growth marketing

Email marketing

Paid media

CMS updates

Pricing strategy

Nonprofit marketing

Analytics

Data-driven decisions

Tools

WordPress

Jobbeschreibung

Pacific Science Center seeks a Growth Marketing Manager for General Admission to drive growth and revenue through walk-up, online, and third-party ticket channels. The role leads end-to-end paid channel execution with agency partners and uses full-funnel data to guide pricing, promotions, and audience targeting.

The position is hybrid with three in-office days weekly; new hires start on-site for 30 days and may request hybrid thereafter. Occasional Tue-Sat scheduling may apply.