Hybrid Growth & Digital Marketing Leader

Church & Dwight Co., Inc.; Fort Collins (CO); Hybrid; USD 174,000 - 260,000; Full time

Benefits offered by this job

Total Rewards package

Health benefits

401(k) with match

Tuition reimbursement

Job summary

Waterpik, an iconic oral-health brand and part of Church & Dwight, is seeking a Head of Marketing & Digital Growth in Fort Collins, CO. This senior role leads global brand strategy and US marketing, balancing clinical credibility with a modern, digitally driven growth agenda.

The role requires 12+ years in consumer products leadership, strong brand, media, CRM, and digital expertise, and a preference for an MBA. Base US salary ranges from $174,000 to $260,000 with bonus eligibility.

Qualifications

• 12+ years of progressive leadership in consumer products, consumer health, personal care, or digitally led consumer business.
• Proven track record building brands and delivering profitable growth across major retailers and eCommerce.
• Deep experience integrating brand strategy, media, digital content, CRM, retail media, search, and measurement.
• Strong financial fluency including investment allocation, P&L trade-offs, incrementality, channel economics, and marketing return.
• Experience leading senior teams, upgrading capability, managing agencies and partners, and influencing cross-functional leaders.
• Experience operating in a complex, matrixed, global organization and translating a global platform into locally relevant execution.

Responsibilities

• Shape WATERPIK’s long-range growth strategy, annual priorities, and investment choices.
• Balance long-term brand health, revenue growth, market share, profitability, and organizational capability with strategic priorities.
• Use consumer insights and segmentation to guide product, portfolio, pricing, messaging, channel, and investment choices.
• Lead integrated marketing across brand, digital, CRM, and measurement to drive demand and growth.
• Develop talent and build an integrated marketing organization across brand, digital, insights, and content.

Skills

Brand strategy

Digital growth

CRM strategy

Leadership

Financial planning

Cross-functional teamwork

Strategic planning

Education

MBA

Job description

Waterpik, an iconic oral-health brand and part of Church & Dwight, is seeking a Head of Marketing & Digital Growth in Fort Collins, CO. This senior role leads global brand strategy and US marketing, balancing clinical credibility with a modern, digitally driven growth agenda.

The role requires 12+ years in consumer products leadership, strong brand, media, CRM, and digital expertise, and a preference for an MBA. Base US salary ranges from $174,000 to $260,000 with bonus eligibility.