Head of Marketing & Digital Growth, WATERPIK

Church & Dwight Co., Inc.; Fort Collins (CO); Hybrid; USD 174,000 - 260,000; Full time

Benefits offered by this job

Total Rewards package

Health benefits

401(k) with match

Tuition reimbursement

Job summary

Waterpik, an iconic oral-health brand and part of Church & Dwight, is seeking a Head of Marketing & Digital Growth in Fort Collins, CO. This senior role leads global brand strategy and US marketing, balancing clinical credibility with a modern, digitally driven growth agenda.

The role requires 12+ years in consumer products leadership, strong brand, media, CRM, and digital expertise, and a preference for an MBA. Base US salary ranges from $174,000 to $260,000 with bonus eligibility.

Qualifications

• 12+ years of progressive leadership in consumer products, consumer health, personal care, or digitally led consumer business.
• Proven track record building brands and delivering profitable growth across major retailers and eCommerce.
• Deep experience integrating brand strategy, media, digital content, CRM, retail media, search, and measurement.
• Strong financial fluency including investment allocation, P&L trade-offs, incrementality, channel economics, and marketing return.
• Experience leading senior teams, upgrading capability, managing agencies and partners, and influencing cross-functional leaders.
• Experience operating in a complex, matrixed, global organization and translating a global platform into locally relevant execution.

Responsibilities

• Shape WATERPIK’s long-range growth strategy, annual priorities, and investment choices.
• Balance long-term brand health, revenue growth, market share, profitability, and organizational capability with strategic priorities.
• Use consumer insights and segmentation to guide product, portfolio, pricing, messaging, channel, and investment choices.
• Lead integrated marketing across brand, digital, CRM, and measurement to drive demand and growth.
• Develop talent and build an integrated marketing organization across brand, digital, insights, and content.

Skills

Brand strategy

Digital growth

CRM strategy

Leadership

Financial planning

Cross-functional teamwork

Strategic planning

Education

MBA

Job description

Head of Marketing & Digital Growth, WATERPIK

Waterpik™ is an iconic oral-health brand with more than 60 years of innovation and professional credibility. Founded in 1962 and headquartered in Fort Collins, Colorado, WATERPIK pioneered the water-flossing category and today remains the #1 brand of water flossers. In 2017, Church & Dwight acquired WATERPIK for approximately $1 billion, its largest acquisition by dollar value and a significant addition to its growing oral-care portfolio.

Today, WATERPIK is one of Church & Dwight’s seven Power Brands and a priority for continued investment and growth, with access to the capabilities and resources of the broader enterprise. The brand benefits from growing consumer interest in oral health across generations and combines a strong foundation in clinical science and professional recommendation with broad consumer awareness, product innovation, and performance.

WATERPIK is now entering an exciting next chapter. Building from its strong market position, the business is focused on modernizing the brand for a new generation of consumers and strengthening its digital and omnichannel presence. With the backing of Church & Dwight, WATERPIK has an opportunity to build on its strong foundation and shape the next era of growth for the brand.

About the Role

The Head of Marketing & Digital Growth will serve as the senior architect of WATERPIK’S consumer growth agenda and a key member of the WATERPIK leadership team. This leader will own global brand strategy and U.S. marketing execution, with a broad mandate spanning brand strategy, digital growth, portfolio and innovation, consumer insights, professional influence, CRM, and organizational capability.

The core objective is to strengthen and extend WATERPIK’s category leadership by modernizing the brand for younger, digitally oriented consumers while preserving its trusted clinical authority and professional credibility and helping drive broader consumer adoption.

This leader will sharpen consumer segmentation and portfolio architecture, strengthen professional-to-consumer conversion, accelerate digital discovery and conversion across Amazon and retail, and translate consumer insight into innovation, packaging, and compelling product communication.

This is not a traditional brand communications position or a standalone digital role. It is an integrated business leadership position spanning brand, digital growth, consumer experience, portfolio and innovation. The successful candidate will combine classic consumer-brand leadership with deep digital growth fluency and the commercial judgment to operate with a general-manager mindset.

Working closely with Sales, eCommerce, Engineering, R&D, Finance, Supply Chain, international markets, and Church & Dwight enterprise capabilities, this leader will move comfortably between strategy and execution, personally drive critical work, and build a high-performing organization that operates with speed, accountability, collaboration, and financial discipline.

• Hybrid: This is a hybrid role based in Fort Collins, CO and requires in-person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays.

Role Accountabilities and Responsibilities

Enterprise and Business Leadership

• Partner with the General Manager and leadership team to shape WATERPIK’s long-range growth strategy, annual priorities, and investment choices.
• Operate with a general-manager mindset, balancing long-term brand health, revenue growth, market share, profitability, organizational capability, and return on investment.
• Bring a fact-based point of view on consumers, competition, channels, technology, and emerging market shifts.
• Translate strategy into clear priorities, resource choices, milestones, and accountability across the organization.

Brand, Segmentation, and Portfolio Architecture

• Define global brand positioning and consumer strategy, evolving WATERPIK’s clinical authority and professional credibility into a modern, relevant proposition for a new generation of consumers.
• Use consumer insight and segmentation to guide product, portfolio, pricing, messaging, channel, and investment choices.
• Lead portfolio and trade-up architecture across WATERPIK’s offerings, ensuring consumers can clearly understand product benefits, differences, and value.
• Ensure retailer- and channel-specific execution remains aligned with the global brand strategy.

Integrated Demand Creation and Media

• Lead full-funnel marketing across paid, owned, earned, professional, creator, search, retail media, Amazon, and other commerce touchpoints.
• Make disciplined investment choices across brand building, demand generation, and demand capture with clear accountability for commercial outcomes and marketing effectiveness.
• Build strong launch models that connect audiences, creative, content, media, retailer readiness, measurement, and post-launch optimization.
• Lead agency and strategic partner performance against clearly defined business and commercial outcomes.

Digital Growth, Content, and Consumer Experience

• Own the consumer journey across digital, Amazon, and retail, strengthening discovery, education, comparison, and conversion across channels.
• Elevate WATERPIK’s digital shelf and content experience across search, product detail pages, ratings and reviews, retailer brand stores, demonstrations, and emerging AI-enabled discovery.
• Translate science-backed product benefits into compelling, relevant consumer messaging and experiences.
• Build creator and community strategies that combine credible education, authentic product experiences, and culturally relevant storytelling.
• Partner with eCommerce and Sales leaders on joint business priorities while maintaining marketing accountability for consumer demand, content, audiences, and conversion.

CRM, Retention, and Lifetime Value

• Develop consumer and professional relationship strategies that strengthen conversion, sustained usage, and lifetime value.
• Identify opportunities across onboarding, habit formation, replenishment, loyalty, and reactivation to deepen consumer engagement.
• Connect professional and consumer pathways where doing so can strengthen recommendation, education, and purchase conversion.

Insights, Analytics, and Measurement

• Build a consumer and market learning agenda that uses consumer insights, behavioral data, competitive intelligence, reviews, social listening, and channel data to identify unmet needs and inform decisions.
• Establish a rigorous measurement framework across brand, media, digital commerce, CRM, and financial outcomes.
• Advance ROI, incrementality, attribution, and test-and-learn approaches to optimize marketing investment.
• Build a culture that scales what works, stops what does not, and redirects investment based on evidence.

Innovation and Commercialization

• Partner closely with R&D, Engineering, Sales, eCommerce, Finance, Supply Chain, and international teams to shape a consumer-led innovation pipeline.
• Ensure innovation solves meaningful consumer needs and has a clear role within WATERPIK’s brand and portfolio strategy.
• Translate product features and technical benefits into compelling propositions, positioning, messaging, and launch plans.
• Increase the speed and quality of learning through agile concept, message, content, and commercialization testing.

Organization and Talent Leadership

• Lead and develop an integrated marketing organization across brand, digital, insights, professional marketing, innovation, media, content, CRM, and measurement.
• Assess organizational capabilities and talent needs, develop successors, and build meaningful career paths.
• Create effective connections between Waterpik and Church & Dwight’s broader digital growth, customer, international finance, technology, and shared-service capabilities.
• Build a culture of consumer obsession, financial discipline, candor, curiosity, accountability, collaboration, and speed.

Education and Experience

Required Qualifications:

• 12+ years of progressive leadership in consumer products, consumer health, personal care, beauty, wellness, consumer technology, durable goods, or a digitally led consumer business.
• A sustained record of building brands and delivering profitable growth across multiple channels, including major retailers and eCommerce.
• Deep experience integrating brand strategy, media, digital content, creators, CRM, retail media, search, eCommerce conversion, and measurement.
• Significant leadership of consumer insights, positioning, claims, portfolio strategy, innovation, and major product launches.
• Strong financial fluency, including investment allocation, P&L trade-offs, incrementality, channel economics, and marketing return.
• Experience leading senior teams, upgrading capability, managing agencies and partners, and influencing cross-functional leaders without relying on formal authority.
• Experience operating in a complex, matrixed, global organization and translating a global platform into locally relevant execution.

Preferred Qualifications:

• MBA preferred.
• Leadership in a category where product education, demonstration, professional endorsement, reviews, or habit formation materially influence purchase.
• Experience with Amazon-led or digitally disrupted categories and competition from fast-moving, value-oriented entrants.
• Knowledge of regulated claims, clinical evidence, healthcare professional marketing, or oral care.
• Experience with connected devices, replenishment, subscriptions, loyalty, cross-brand regimens, or consumer lifetime value models.
• Experience accelerating a legacy brand while protecting trust and premium equity.

WATERPIK, Inc., a partner company of Church & Dwight Company, Inc., supports our employee’s wellbeing and regularly benchmarks with other companies in our industry to offer an extensive Total Reward package for this position. The actual base pay offered to the successful candidate will be based on multiple factors, including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay parity. Compensation decisions are dependent upon the facts and circumstances of each position and candidate.

The US base salary range for this full-time position is $174,000 - $260,000 with bonus eligibility when applicable.

Medical, Dental, Vision Insurance / Healthcare and Dependent Care Flexible Spending / Health Savings Account / Commuter Reimbursement Account / Vacation / Holiday / Sick Time / Pandemic Leave / Short and Long Term Disability / Life & AD&D / Spouse/Child Optional Life / Supplemental Life & AD&D / Family and Medical Leave / Bereavement / Adoption Assistance / Tuition Reimbursement / Employee Assistance Program / Identity Theft Protection / Critical Illness Insurance / Savings and Profit Sharing Plan / 401(k) Match / Employee Stock Purchase Plan

This information is provided in compliance with the Colorado Equal Pay for Equal Work Act and is the company's good faith and reasonable estimate of the compensation range and benefits offered for this position. The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, and other job-related reasons.

Resumes are anticipated to be accepted through November 8, 2026.