Donor Engagement Copywriter - Multi-Channel Campaigns

Blood Bank of Delmarva (BBD); City of Rye (NY); On-site; USD 85,000 - 95,000; Full time

Job summary

New York Blood Center is seeking a Copywriter to develop donor-focused content across marketing channels, ensuring a consistent voice to recruit, retain, and raise brand awareness.

You will collaborate with Donor Outreach, Marketing Strategy, Creative Services, Digital, Social Media, and operations to translate business objectives into persuasive messaging, and manage multiple campaigns while meeting deadlines.

Qualifications

• Bachelor's degree in marketing, communications, journalism, English, public relations, or related field.
• 2-4 years of professional copywriting in marketing, advertising, or communications.
• Experience developing content across email, SMS, digital, print, and other channels.
• Experience collaborating with creative and outreach teams.
• Experience managing multiple projects simultaneously.

Responsibilities

• Write, edit, and proofread copy for email, SMS, ads, social media, websites, print collateral, and more.
• Develop messaging aligned with brand standards and donor engagement across audiences.
• Partner with designers and stakeholders to develop integrated campaigns from concept to execution.
• Write compelling, audience-focused email copy that informs and inspires action.
• Develop high-performing subject lines, preview text, headlines, and CTAs.
• Produce timely content for planned campaigns and urgent donor communications.
• Review content for accuracy, clarity, consistency, and policy compliance.
• Contribute to evolving messaging standards and brand voice.
• Manage multiple projects simultaneously in a fast-paced environment.

Skills

Copywriting

Marketing communications

Editing

Content strategy

Collaboration

Deadline management

Education

Bachelor's degree in Marketing, Communications, Journalism, English, Public Relations, or related field

Job description

New York Blood Center is seeking a Copywriter to develop donor-focused content across marketing channels, ensuring a consistent voice to recruit, retain, and raise brand awareness.

You will collaborate with Donor Outreach, Marketing Strategy, Creative Services, Digital, Social Media, and operations to translate business objectives into persuasive messaging, and manage multiple campaigns while meeting deadlines.