Hybrid Freelance Associate Director, Marketing Analytics

VML; Los Angeles (CA); Hybrid; USD 70,000 - 90,000; Part time

Benefits offered by this job

Hybrid work arrangement

Job summary

VML in Los Angeles is seeking a Freelance Associate Director, Marketing Effectiveness & Intelligence to lead marketing performance management for a major Auto client. This role partners with the client and agency teams to understand how campaigns perform, what drives results, and where action is needed.

The role connects brand, media, digital engagement, campaign, and business performance into a clear story, translating complex data into actionable recommendations for senior stakeholders.

Qualifications

• 6–10+ years of experience in marketing analytics, effectiveness, measurement, or related disciplines.
• Strong client leadership, communication, and presentation skills.
• Demonstrated ability to connect marketing activity to brand and business performance.
• Experience synthesizing data across media, campaign, brand, digital, and business sources.
• Ability to turn complex analysis into a clear “so what” and “now what.”
• Strong cross-functional leadership across analytics, media, strategy, account, and client teams.

Responsibilities

• Serve as a day-to-day client partner on marketing effectiveness, measurement, and performance.
• Synthesize results across campaigns and channels into a clear view of overall marketing performance and business implications.
• Identify emerging trends, performance opportunities, and areas requiring deeper investigation.
• Translate analysis into concise, executive-ready narratives and recommendations.
• Connect media and campaign metrics with brand performance, consideration, digital engagement, sales, and market-share indicators.
• Use and interpret key measurement platforms and data sources including Dynata, YouGov, MarketCast, and BERA.
• Partner across VML, WPP Media, and other integrated agency teams to create a holistic view of performance.
• Guide analysts and channel teams in moving from reporting metrics to identifying insights and actions.

Skills

Marketing analytics

Client leadership

Communication skills

Presentation skills

Cross-functional leadership

Job description

VML in Los Angeles is seeking a Freelance Associate Director, Marketing Effectiveness & Intelligence to lead marketing performance management for a major Auto client. This role partners with the client and agency teams to understand how campaigns perform, what drives results, and where action is needed.

The role connects brand, media, digital engagement, campaign, and business performance into a clear story, translating complex data into actionable recommendations for senior stakeholders.