Senior Director, Marketing Performance & Intelligence

Wundermanthompson; Atlanta (GA); Hybride; USD 96 000 - 124 000; Temps partiel

Avantages offerts par ce poste

Hybrid work model

Competitive benefits package

Résumé du poste

VML, a global creative company, is seeking a Freelance Associate Director for Marketing Effectiveness & Intelligence to lead marketing performance management for a major Auto client. This role blends brand, media, digital engagement, and business performance into cohesive insights for clients and senior stakeholders.

The position requires 6–10+ years in analytics and strong leadership across analytics, media, strategy, and account teams, with hybrid work expectations and a competitive benefits

Qualifications

• 6-10+ years of experience in marketing analytics, effectiveness, measurement, or related disciplines.
• Strong client leadership, communication, and presentation skills.
• Demonstrated ability to connect marketing activity to brand and business performance.
• Experience synthesizing data across media, campaign, brand, digital, and business sources.
• Ability to turn complex analysis into a clear "so what" and "now what".
• Strong cross-functional leadership across analytics, media, strategy, account, and client teams.
• Automotive or similarly complex consumer marketing experience is a plus.

Responsabilités

• Serve as a day-to-day client partner on marketing effectiveness, measurement, and performance.
• Synthesize results across campaigns and channels into a clear view of overall marketing performance and business implications.
• Identify emerging trends, performance opportunities, and areas requiring deeper investigation.
• Translate analysis into concise, executive-ready narratives and recommendations.
• Connect media and campaign metrics with brand performance, consideration, digital engagement, sales, and market-share indicators.
• Use and interpret key measurement platforms and data sources including Dynata, YouGov, MarketCast, and BERA.
• Partner across VML, WPP Media, and other integrated agency teams to create a holistic view of performance.
• Guide analysts and channel teams in moving from reporting metrics to identifying insights and actions.
• Ensure measurement frameworks, KPIs, and reporting are consistent and aligned to client objectives.

Connaissances

Marketing analytics

Client leadership

Presentation skills

Cross-functional leadership

Data synthesis

Strategic storytelling

Outils

Dynata

YouGov

MarketCast

BERA

Description du poste

VML, a global creative company, is seeking a Freelance Associate Director for Marketing Effectiveness & Intelligence to lead marketing performance management for a major Auto client. This role blends brand, media, digital engagement, and business performance into cohesive insights for clients and senior stakeholders.

The position requires 6–10+ years in analytics and strong leadership across analytics, media, strategy, and account teams, with hybrid work expectations and a competitive benefits