Hybrid Event Marketing Specialist – NYC

AIPAC; New York (NY); Hybrid; USD 60,500 - 72,000; Full time

Benefits offered by this job

Comprehensive benefits package

Flexible work schedule

Job summary

The American Israel Public Affairs Committee (AIPAC) is looking for an Event Marketing Coordinator to manage event marketing efforts in the Northeast Region. Responsibilities include developing marketing materials, using Salesforce Marketing Cloud for campaign distribution, and evaluating marketing effectiveness through data analysis.

This role requires 1-3 years of relevant experience, strong communication skills, and familiarity with digital marketing platforms like Outreach.io and InDesign. A competitive salary between $60,500 and $72,000 is offered, along with a comprehensive benefits package.

Qualifications

• 1-3 years of relevant experience in corporate, non-profit, or political events.
• Experience with digital marketing and sales enablement platforms.
• Knowledge of email design best practices.

Responsibilities

• Develop marketing materials for events.
• Generate invitation lists using Salesforce Marketing Cloud.
• Evaluate marketing effectiveness with statistical methods.

Skills

Salesforce Marketing Cloud

Email design

Google Analytics

Communication skills

Microsoft Office Suite

Project management

Event marketing

AI tools usage

Education

Bachelor's degree or commensurate experience

Tools

Outreach.io

InDesign

Job description

We’re looking for a Marketing Associate who knows how to turn the right message, delivered to the right audience, into meaningful engagement. In this role, you’ll develop and execute targeted email campaigns that support AIPAC’s events and engagement efforts across the Northeast Region, from audience segmentation and personalization to testing, deployment, and analyzing results. You’ll work with CRM and email marketing platforms such as Salesforce Marketing Cloud, collaborate with colleagues and creative partners, and help shape content that connects with different audiences and gets people excited to participate. The ideal candidate is curious, creative, detail-oriented, comfortable with data and technology, and enjoys figuring out what works and making it better.

Job Duties & Responsibilities

• Develop, execute, and manage email marketing campaigns from audience selection and content development through deployment, testing, and reporting.
• Use Salesforce Marketing Cloud and the Outreach.io sales enablement system to build and manage targeted audiences, create invitation lists, segment contacts, and distribute email communications.
• Design, implement, and evaluate A/B tests and other experiments to improve email engagement and business outcomes.
• Build email campaigns in accordance with email marketing best practices, including mobile responsiveness, accessibility, deliverability, and effective calls to action.
• Develop both print and electronic event marketing materials.
• Track, analyze, and report on email campaign performance, including metrics such as open rates, click-through rates, conversions, and other relevant measures.
• Maintain organized records of campaign results, testing, audience segments, and marketing metrics to inform future campaigns.
• Use AI tools to support marketing and event-related content creation, including drafting email campaigns, developing audience segmentation strategies, and creating promotional messaging.
• Assist in drafting marketing language, remarks, interview questions, and other event-related communications, and participate in brainstorming creative content ideas.
• Work closely with internal stakeholders to establish clear expectations, deliverables, dependencies, risks, and timelines, and communicate progress toward campaign and event milestones.
• Attend staff events, as needed.
• Perform other duties as assigned.

Qualifications & Skills

• 1–3 years of relevant experience in email marketing, digital marketing, marketing communications, CRM marketing, or a related field.
• Hands-on experience using a CRM, email marketing, or marketing automation platform. Experience with Salesforce Marketing Cloud is preferred.
• Experience creating, testing, deploying, and analyzing mass email campaigns.
• Experience with email personalization, audience segmentation, dynamic content, and/or automated email journeys.
• Strong understanding of email marketing best practices, including email design, deliverability, mobile optimization, accessibility, and calls to action.
• Strong attention to detail and the ability to manage multiple campaigns, deadlines, and stakeholders simultaneously.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office Suite and the ability and willingness to quickly learn and master technology platforms.
• Collaborative work style.
• Comfort working in the pro-Israel political environment required.

AIPAC is offering a competitive market base salary between $60,500 and $72,000.00 for the position. A job offer within the range will depend on how closely a candidate’s skills and experience match the role’s requirements. AIPAC also offers a competitive and comprehensive benefits package that contributes to employees’ overall total compensation package.

Note that we currently follow a hybrid schedule.

Application Requirements:

• To be considered, please provide a cover letter with a resume.
• We ask that you use your legal name when completing the employment application (no nicknames).
  
  

This job description is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and AIPAC reserves the right to change this job description and/or assign tasks for the employee to perform, as deemed appropriate.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.