Hybrid Email Marketing Specialist — Engagement Automations

Wayne Media Group; Brighton (MI); Hybrid; USD 55,000 - 85,000; Full time

Benefits offered by this job

Healthcare

401(k) match

Financial wellness program

Paid parental leave

Hybrid flexibility

PTO 3 weeks

Job summary

Wayne Media Group in Brighton, MI is seeking an Email Marketing Specialist to own client email calendars, craft compelling copy, and deploy campaigns. You will build on-brand templates, QA every send, and collaborate with Account Owners, Social Media, and design teams to maintain voice and visuals across channels.

You will build automated flows, monitor deliverability, perform A/B tests, and analyze performance to drive engagement and revenue for client campaigns.

Qualifications

• 2+ years hands-on email marketing experience.
• Portfolio of email campaigns and automated flows with measurable results.
• Experience managing multiple client accounts or projects simultaneously.
• HubSpot, Klaviyo, Mailchimp or GA certifications are a plus.

Responsibilities

• Own the email calendar for each client, including newsletters, promotions, seasonal campaigns and announcements.
• Partner with Account Owners to align email programs with client goals and brand voice.
• Coordinate with Social Media team for cross-channel consistency.
• Repurpose client content into email campaigns.
• Coordinate with designers and videographers for assets.
• Write compelling email copy aligning to client goals.
• Build and maintain on-brand templates across platforms.
• QA every send before deployment including links and personalization.
• Schedule and deploy campaigns with client approvals.
• Use AI tools responsibly to speed up drafting while preserving client voice.
• Build, maintain and optimize automated email flows (welcome, nurture, abandoned cart, etc).
• Test workflow logic and triggers to ensure automations fire correctly.
• Identify new automation opportunities and surface recommendations.
• Segment lists by engagement and lifecycle.
• Maintain list hygiene and monitor deliverability.
• Ensure domain authentication and CAN-SPAM compliance.
• Run A/B tests and track metrics (clicks, conversions, revenue).
• Contribute insights to client scorecards and optimizations.
• Stay current on platform updates and industry trends.

Skills

Email marketing

Copywriting

A/B testing

Automation workflows

Deliverability

HTML/CSS

Analytics GA4

AI tools

Canva familiarity

Education

Bachelor's degree in marketing/communications

Equivalent experience acceptable

Tools

Mailchimp

HubSpot

Klaviyo

ActiveCampaign

Squarespace Email

Canva

Job description

Wayne Media Group in Brighton, MI is seeking an Email Marketing Specialist to own client email calendars, craft compelling copy, and deploy campaigns. You will build on-brand templates, QA every send, and collaborate with Account Owners, Social Media, and design teams to maintain voice and visuals across channels.

You will build automated flows, monitor deliverability, perform A/B tests, and analyze performance to drive engagement and revenue for client campaigns.