Email Marketing Manager

AdLift Inc.; Burlingame (CA); Hybrid; USD 65,000 - 80,000; Full time

Benefits offered by this job

Ownership of U.S. marketing

AI-led discovery

AI visibility capabilities

Access to leadership

Fortune 500 campaigns

Job summary

AdLift Inc., Burlingame, CA, is seeking an experienced Email Marketing Manager to plan, execute, and optimize data-driven email programs that drive engagement, leads, and revenue. This full-time hybrid role reports to the Head of Digital Marketing and offers collaboration with marketing, content, sales, and SEO teams, plus emphasis on audience segmentation, automation, and deliverability.

The ideal candidate has 3–5 years in email marketing, hands-on automation experience with

Qualifications

• 3–5 years in email marketing, lifecycle marketing, or digital marketing.
• Hands-on experience with marketing automation and CRM platforms.
• Strong expertise in audience segmentation, lead generation, nurture campaigns, analytics, and A/B testing.
• Excellent written communication, project management, and attention to detail.
• Ability to manage multiple campaigns and collaborate in a hybrid, cross-functional environment.

Responsibilities

• Plan, build, and execute email campaigns using platforms such as HubSpot, Marketo, Salesforce, or ActiveCampaign.
• Create audience segments based on demographics, behavior, and engagement history.
• Develop lead-nurturing workflows and automated customer journeys across the marketing funnel.
• Track and optimize open rates, click-through rates, conversions, deliverability, and ROI.
• Conduct A/B tests across subject lines, content, layouts, CTAs, and send times.
• Maintain CRM data quality, list hygiene, consent records, and email deliverability.
• Collaborate with digital marketing, SEO, content, and sales teams to support integrated campaigns.
• Establish lead-scoring criteria and qualified-lead handoff processes with the sales team.
• Ensure compliance with CAN-SPAM, GDPR, CCPA, and email marketing best practices.
• Present campaign insights and recommendations to internal and client stakeholders.

Skills

Email marketing

Lifecycle marketing

Digital marketing

Marketing automation

CRM platforms

A/B testing

Analytics

Copywriting

Education

Bachelor's degree or equivalent

Tools

HubSpot

Marketo

Salesforce

ActiveCampaign

Job description

We’re Hiring: Email Marketing Manager

Burlingame, California

Full-Time & Hybrid

Salary: $65,000–$80,000 annually

About AdLift Inc.

Founded in 2009, AdLift Inc. delivers ROI-driven SEO, digital media, and search marketing solutions to businesses across North American and Asian markets. With a team of digital marketing experts and experience working with Fortune 500 companies, we provide an opportunity to lead high-impact campaigns in a collaborative and fast-paced environment.

About the Role:

We are looking for an experienced Email Marketing Manager to plan, execute, and optimize data-driven email marketing programs that generate engagement, qualified leads, and revenue.

This is a full-time, hybrid position based in Burlingame, CA, with flexibility to work remotely part of the week. The role reports to the Head of Digital Marketing.

Key Responsibilities:

• Plan, build, and execute email campaigns using platforms such as HubSpot, Marketo, Salesforce, or ActiveCampaign.
• Create audience segments based on demographics, behavior, and engagement history.
• Develop lead-nurturing workflows and automated customer journeys across the marketing funnel.
• Track and optimize open rates, click-through rates, conversions, deliverability, and ROI.
• Conduct A/B tests across subject lines, content, layouts, CTAs, and send times.
• Maintain CRM data quality, list hygiene, consent records, and email deliverability.
• Collaborate with digital marketing, SEO, content, and sales teams to support integrated campaigns.
• Establish lead-scoring criteria and qualified-lead handoff processes with the sales team.
• Ensure compliance with CAN-SPAM, GDPR, CCPA, and email marketing best practices.
• Present campaign insights and recommendations to internal and client stakeholders.

What We’re Looking For:

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• 3–5 years of experience in email marketing, lifecycle marketing, or digital marketing.
• Hands-on experience with marketing automation and CRM platforms.
• Strong expertise in audience segmentation, lead generation, nurture campaigns, analytics, and A/B testing.
• Excellent written communication, project management, and attention to detail.
• Ability to manage multiple campaigns and collaborate effectively in a hybrid, cross-functional environment.

Preferred Skills:

• Experience with e-commerce campaigns, including abandoned-cart recovery.
• Understanding of SPF, DKIM, DMARC, and email deliverability.
• Basic knowledge of HTML and CSS for email customization.
• Familiarity with APIs, webhooks, and marketing-system integrations.
• Relevant certifications from HubSpot, Marketo, Salesforce, or similar platforms.
• Agency or enterprise-client experience.

AI & Technology:

The ideal candidate should be comfortable using AI-powered tools to:

• Develop and optimize email copy, subject lines, and preview text.
• Improve audience segmentation, personalization, and send-time optimization.
• Build intelligent, behavior-based automation workflows.
• Analyze campaign data, identify trends, and generate actionable insights.
• Experiment with emerging AI tools while maintaining brand consistency, accuracy, and compliance.

Perks & Benefits:

• Ownership: You will help build the U.S. marketing function, not merely maintain it.
• Market timing: AdLift has established SEO expertise, but we are also building for AI-led discovery.
• Substance behind the story: The company combines traditional SEO, paid media, content and social with AI visibility capabilities and its Tesseract platform. AdLift services and positioning
• Access and influence: This role will work closely with sales, client-success specialists, and senior leadership, so good ideas can become action quickly.
• Exposure to high-impact campaigns and Fortune 500 clients.

If you are passionate about combining email strategy, automation, analytics, and AI to drive measurable business growth, we would love to hear from you.