Hybrid Email & Direct Mail Marketing Lead

SEPHORA; San Francisco (CA); Hybrid; USD 118,000 - 132,000; Full time

Benefits offered by this job

Health insurance

401k match

PTO & flexible leave

Employee discounts

Job summary

Sephora in San Francisco is seeking a Marketing Manager, Email & Direct Mail to drive high-impact campaigns for Haircare and Promotions, shaping personalized, data-driven communications that fuel omnichannel sales and loyalty. You will lead a team and own strategy and execution across email and direct mail initiatives.

You will collaborate with cross-functional teams, optimize targeting and testing, and analyze KPIs to inform decisions that elevate client experiences and business results.

Qualifications

• 4+ years of experience in email and digital marketing.
• 3+ years of strong understanding of email best practices, including segmentation and personalization.
• Bachelor's degree in Marketing or related field.
• Proven ability to manage multiple high-visibility programs in a fast-paced environment.
• Strong analytical skills with experience using reporting tools to drive action.
• High attention to detail with organizational and project management capabilities.

Responsibilities

• Own the strategy, execution, and optimization of complex email and direct mail campaigns.
• Lead personalization activation strategies to drive channel innovation.
• Define and refine audience targeting strategies for engaging messages.
• Collaborate with Email Marketing Operations to QA emails, content, linking, and tracking.
• Ideate and recommend testing plans with retention team and cross-functional partners.
• Support Senior Manager in identifying channel opportunities and technical requirements.
• Optimize direct mail circulation and targeting to improve ROI.
• Analyze email performance across KPIs to inform campaigns and trends.
• Consolidate wins, test results, and recommendations with stakeholders.
• Monitor email industry trends to maintain best-in-class performance.

Skills

Email marketing

Direct mail

Audience targeting

Campaign management

Analytics

Collaboration

Education

Bachelor's in Marketing

Tools

PowerPoint

Excel

Word

Job description

Sephora in San Francisco is seeking a Marketing Manager, Email & Direct Mail to drive high-impact campaigns for Haircare and Promotions, shaping personalized, data-driven communications that fuel omnichannel sales and loyalty. You will lead a team and own strategy and execution across email and direct mail initiatives.

You will collaborate with cross-functional teams, optimize targeting and testing, and analyze KPIs to inform decisions that elevate client experiences and business results.