Marketing Manager, Email & Direct Mail

Sephora USA, Inc; San Francisco (CA); Híbrido; USD 118 000 - 132 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Health insurance

401k with 4% match

Employee discounts on Sephora products

Career development opportunities

PTO and flexible time off

Resumo da oferta

Sephora USA, Inc. is seeking a Marketing Manager, Email & Direct Mail in San Francisco. You will drive high‑impact email and direct mail programs, shaping personalized communications that connect millions of clients with beauty they love.

You’ll lead a team focused on delivering best‑in‑class experiences across all touchpoints and optimize omnichannel loyalty. The role demands strong analytics, audience targeting, and collaboration with cross‑functional partners to achieve channel innovation and

Qualificações

• Bachelor's degree in Marketing or related field.
• 4+ years of experience in email and digital marketing.
• 3+ years of strong understanding of email best practices, including segmentation and personalization.

Responsabilidades

• Own the strategy, execution, and optimization of complex email and direct mail campaigns.
• Lead personalization activation strategies to drive channel innovation and deliver highly relevant client experiences.
• Define and refine audience targeting strategies to ensure clients receive engaging, timely messages.
• Collaborate with Email Marketing Operations to QA emails, ensuring flawless content, linking, and tracking.
• Ideate and recommend testing plans in partnership with retention and cross‑functional teams.
• Support the Senior Manager in identifying channel opportunities and requirements.
• Optimize direct mail circulation and targeting to improve ROI.
• Analyze email performance across KPIs to inform campaigns.
• Consolidate wins and learnings with stakeholders.

Conhecimentos

Email marketing

Campaign management

Analytics

Formação académica

Bachelor's degree in Marketing or related field

Ferramentas

Microsoft Office

Descrição da oferta de emprego

Job ID:292698
Location Name: CA-FSC SF Off (0174)
Address: 350 Mission St, 20th Floor, San Francisco, CA 94105, United States (US)
Job Type: Full Time
Position Type: Regular
Job Function: Marketing
Work Location: Hybrid - San Francisco

Belong to Something Beautiful

At Sephora, beauty is a rea§iįce? It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential, and making a difference every day. Together, we belong to something beautiful.

Your Role at Sephora:Ready for a career glow up? AsMarketing Manager, Email & Direct Mail, you'll be the driving force behind high-impact email and direct mail campaigns that connect millions of clients to the beauty they love. The work you do will impact beauty, as you shape personalized, data-driven communications that fuel omnichannel sales and long-term loyalty. You'll manage a team that's united in beauty, supported by those who are equally passionate about delivering best-in-class client experiences across every touchpoint.

What You’ll Do:

• Own the strategy, execution, and optimization of complex email and direct mail campaigns supporting Haircare and Promotional programs
• Lead personalization activation strategies to drive channel innovation and deliver highly relevant client experiences
• Define and refine audience targeting strategies to ensure clients receive engaging, timely messages
• Collaborate with Email Marketing Operations to QA emails, ensuring flawless content, linking, and tracking
• Ideate and recommend testing plans in partnership with the retention team and cross‑functional partners
• Support the Senior Manager in identifying channel opportunities, technical requirements, and actionable optimizations
• Optimize direct mail circulation and targeting to improve campaign efficiency and ROI
• Analyze email performance across all KPIs to inform campaign strategies and surface key trends
• Consolidate and socialize wins, test results, and future recommendations with stakeholders
• Monitor email industry trends and innovation to maintain best‑in‑class performance
• This role will have 1 direct report

What You’ll Bring:

• 4+ years of experience in email and digital marketing, retail preferred
• 3+ years of strong understanding of email best practices, including segmentation and personalization
• Bachelor's degree in Marketing or a related field
• Proven ability to manage multiple high‑visibility programs in a fast‑paced, deadline‑driven environment
• Strong strategic and analytical skills, with experience using reporting tools to drive action
• High attention to detail with excellent organizational and project management capabilities
• Excellent written, verbal, and presentation skills with proficiency in Microsoft Office (PowerPoint, Word, Excel)
• Ability to collaborate cross‑functionally and navigate ambiguity across teams, projects, and priorities

What You’ll Get:

The annual base salary range for this position is $117,895.00- $131,765.00 The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non‑discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they willperform the job.Individuals employed in this position may also be eligible to earn bonuses.This job will be posted for a minimum offivedays.

• CaringCommunity.You’llcollaborate with teammates who are equally passionateabout innovatinganddrivingthe industry forward together, united in beauty.
• Fulfilling Path.Your career transformation starts here, with opportunities that will challenge,stretchand develop your skills.
• Meaningful Work.As you make an impact onbeauty,you’llfeel and see the positive change (consumer, industry,andsocial)thatyourindividual voice is a part of.

Some benefits have eligibility requirements and may depend on job classification and length of employment.

• Health.Choose a healthcare plan to fit you and your family’s needs withmedical,dental, and vision coverage.Sephora also fully covers our employees’ disability and life insurance.
• Wealth.We offer a competitive 401k with4%match as well as FSA and HSA programs. We also offer a Student Debt Retirement plan, where your student loan paymentsqualifyto earn the 401k match from Sephora.
• Balance.You’ll beempowered to find the perfect blend of work/life balance thatactuallyworks for youwithPTO, flexibility,protectedleave, and more.
• Growth.Career growthis built into every role, with access to training,development,and tuition reimbursement.
• Perks.Thinkyou’vetried it all? Enjoya30%discount on all merchandise/services, opportunities forfreeproductor gratis,and flash sale discountsonLVMHbrandproducts.
• Support.Join a team thattruly cares– with free mental health and financial coaching resources with 24/7 access to Modern Health and Financial Finesse. Plus, volunteer and donation matching.

Sephora values a diverse and inclusive workplace and considers all applicants without regard to sex, pregnancy, race, color, national origin, gender (including gender identity and gender expression), age, religion, sexual orientation, military/veteran status, disability, or any other protected category. Sephora is committed to providing reasonable accommodation to applicants with disabilities or other medical conditions.

Sephora will consider all qualified applicants, including those with arrest and conviction records in a manner consistent with the requirements of all applicable laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.

JoinUs and Belong to Something Beautiful