Marketing Manager, Email & Direct Mail

SEPHORA; San Francisco (CA); Hybrid; USD 118,000 - 132,000; Full time

Benefits offered by this job

Health insurance

401k match

PTO & flexible leave

Employee discounts

Job summary

Sephora in San Francisco is seeking a Marketing Manager, Email & Direct Mail to drive high-impact campaigns for Haircare and Promotions, shaping personalized, data-driven communications that fuel omnichannel sales and loyalty. You will lead a team and own strategy and execution across email and direct mail initiatives.

You will collaborate with cross-functional teams, optimize targeting and testing, and analyze KPIs to inform decisions that elevate client experiences and business results.

Qualifications

• 4+ years of experience in email and digital marketing.
• 3+ years of strong understanding of email best practices, including segmentation and personalization.
• Bachelor's degree in Marketing or related field.
• Proven ability to manage multiple high-visibility programs in a fast-paced environment.
• Strong analytical skills with experience using reporting tools to drive action.
• High attention to detail with organizational and project management capabilities.

Responsibilities

• Own the strategy, execution, and optimization of complex email and direct mail campaigns.
• Lead personalization activation strategies to drive channel innovation.
• Define and refine audience targeting strategies for engaging messages.
• Collaborate with Email Marketing Operations to QA emails, content, linking, and tracking.
• Ideate and recommend testing plans with retention team and cross-functional partners.
• Support Senior Manager in identifying channel opportunities and technical requirements.
• Optimize direct mail circulation and targeting to improve ROI.
• Analyze email performance across KPIs to inform campaigns and trends.
• Consolidate wins, test results, and recommendations with stakeholders.
• Monitor email industry trends to maintain best-in-class performance.

Skills

Email marketing

Direct mail

Audience targeting

Campaign management

Analytics

Collaboration

Education

Bachelor's in Marketing

Tools

PowerPoint

Excel

Word

Job description

Job ID: 292698

Location Name: CA-FSC SF Off (0174)

Address: 350 Mission St, 20th Floor, San Francisco, CA 94105, United States (US)

Job Type: Full Time

Position Type: Regular

Job Function: Marketing

Work Location: Hybrid - San Francisco

Belong to Something Beautiful

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential, and making a difference every day. Together, we belong to something beautiful.

Your Role at Sephora: Ready for a career glow up? As Marketing Manager, Email & Direct Mail, you'll be the driving force behind high-impact email and direct mail campaigns that connect millions of clients to the beauty they love. The work you do will impact beauty, as you shape personalized, data-driven communications that fuel omnichannel sales and long-term loyalty. You'll manage a team that's united in beauty, supported by those who are equally passionate about delivering best-in-class client experiences across every touchpoint.

What You'll Do

• Own the strategy, execution, and optimization of complex email and direct mail campaigns supporting Haircare and Promotional programs


• Lead personalization activation strategies to drive channel innovation and deliver highly relevant client experiences


• Define and refine audience targeting strategies to ensure clients receive engaging, timely messages


• Collaborate with Email Marketing Operations to QA emails, ensuring flawless content, linking, and tracking


• Ideate and recommend testing plans in partnership with the retention team and cross-functional partners


• Support the Senior Manager in identifying channel opportunities, technical requirements, and actionable optimizations


• Optimize direct mail circulation and targeting to improve campaign efficiency and ROI


• Analyze email performance across all KPIs to inform campaign strategies and surface key trends


• Consolidate and socialize wins, test results, and future recommendations with stakeholders


• Monitor email industry trends and innovation to maintain best-in-class performance


• This role will have 1 direct report

What You'll Bring

• 4+ years of experience in email and digital marketing, retail preferred


• 3+ years of strong understanding of email best practices, including segmentation and personalization


• Bachelor's degree in Marketing or a related field


• Proven ability to manage multiple high-visibility programs in a fast-paced, deadline‑driven environment


• Strong strategic and analytical skills, with experience using reporting tools to drive action


• High attention to detail with excellent organizational and project management capabilities


• Excellent written, verbal, and presentation skills with proficiency in Microsoft Office (PowerPoint, Word, Excel)


• Ability to collaborate cross-functionally and navigate ambiguity across teams, projects, and priorities

What You’ll Get

The annual base salary range for this position is $117,895.00 - $131,765.00 The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non‑discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job.Individuals employed in this position may also be eligible to earn bonuses.This job will be posted for a minimum of five days.

• Caring Community. You’ll collaborate with teammates who are equally passionate about innovating and driving the industry forward – together, united in beauty.


• Fulfilling Path. Your career transformation starts here, with opportunities that will challenge, stretch and develop your skills.


• Meaningful Work. As you make an impact on beauty, you’ll feel and see the positive change (consumer, industry, and social) that your individual voice is a part of.

Rewards As Unique As You

Some benefits have eligibility requirements and may depend on job classification and length of employment.

• Health. Choose a healthcare plan to fit you and your family’s needs with medical, dental, and vision coverage. Sephora also fully covers our employees’ disability and life insurance.


• Wealth. We offer a competitive 401k with 4% match as well as FSA and HSA programs. We also offer a Student Debt Retirement plan, where your student loan payments qualify to earn the 401k match from Sephora.


• Balance. You’ll be empowered to find the perfect blend of work/life balance that actually works for you with PTO, flexibility, protected leave, and more.


• Growth. Career growth is built into every role, with access to training, development, and tuition reimbursement.


• Perks. Think you’ve tried it all? Enjoy a 30% discount on all merchandise/services, opportunities for free product or “gratis,” and flash sale discounts on LVMH brand products.


• Support. Join a team that truly cares – with free mental health and financial coaching resources with 24/7 access to Modern Health and Financial Finesse. Plus, volunteer and donation matching.

Sephora values a diverse and inclusive workplace and considers all applicants without regard to sex, pregnancy, race, color, national origin, gender (including gender identity and gender expression), age, religion, sexual orientation, military/veteran status, disability, or any other protected category. Sephora is committed to providing reasonable accommodation ta applicants with disabilities or other medical conditions.

Sephora will consider all qualified applicants, including those with arrest and conviction records in a manner consistent with the requirements of all applicable laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.

Join Us and Belong to Something Beautiful