Email & Direct Mail Marketing Leader

Sephora USA, Inc; San Francisco (CA); Hybrid; USD 118,000 - 132,000; Full time

Benefits offered by this job

Health insurance

401k with 4% match

Employee discounts on Sephora products

Career development opportunities

PTO and flexible time off

Job summary

Sephora USA, Inc. is seeking a Marketing Manager, Email & Direct Mail in San Francisco. You will drive high‑impact email and direct mail programs, shaping personalized communications that connect millions of clients with beauty they love.

You’ll lead a team focused on delivering best‑in‑class experiences across all touchpoints and optimize omnichannel loyalty. The role demands strong analytics, audience targeting, and collaboration with cross‑functional partners to achieve channel innovation and

Qualifications

• Bachelor's degree in Marketing or related field.
• 4+ years of experience in email and digital marketing.
• 3+ years of strong understanding of email best practices, including segmentation and personalization.

Responsibilities

• Own the strategy, execution, and optimization of complex email and direct mail campaigns.
• Lead personalization activation strategies to drive channel innovation and deliver highly relevant client experiences.
• Define and refine audience targeting strategies to ensure clients receive engaging, timely messages.
• Collaborate with Email Marketing Operations to QA emails, ensuring flawless content, linking, and tracking.
• Ideate and recommend testing plans in partnership with retention and cross‑functional teams.
• Support the Senior Manager in identifying channel opportunities and requirements.
• Optimize direct mail circulation and targeting to improve ROI.
• Analyze email performance across KPIs to inform campaigns.
• Consolidate wins and learnings with stakeholders.

Skills

Email marketing

Campaign management

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Office

Job description

Sephora USA, Inc. is seeking a Marketing Manager, Email & Direct Mail in San Francisco. You will drive high‑impact email and direct mail programs, shaping personalized communications that connect millions of clients with beauty they love.

You’ll lead a team focused on delivering best‑in‑class experiences across all touchpoints and optimize omnichannel loyalty. The role demands strong analytics, audience targeting, and collaboration with cross‑functional partners to achieve channel innovation and