Marketing Manager, Email & Direct Mail

LVMH; San Francisco (CA); Hybrid; USD 118,000 - 132,000; Full time

Benefits offered by this job

Health insurance

401k with match

Paid time off

Product discounts

Job summary

Sephora in San Francisco is seeking a Marketing Manager, Email & Direct Mail to drive high-impact campaigns connecting millions of clients with the beauty they love. You will shape personalized, data-driven communications that fuel omnichannel sales and loyalty, leading a team united in beauty and delivering best-in-class client experiences across touchpoints.

The role requires 4+ years in email and digital marketing, a Bachelor's in Marketing, and proven ability to manage high-visibility

Qualifications

• 4+ years of experience in email and digital marketing, retail preferred.
• 3+ years of strong understanding of email best practices, including segmentation and personalization.
• Bachelor's degree in Marketing or a related field.

Responsibilities

• Own the strategy, execution, and optimization of complex email and direct mail campaigns.
• Lead personalization activation strategies to drive channel innovation and relevant client experiences.
• Define and refine audience targeting strategies for engaging messages.
• Collaborate with Email Marketing Operations to QA emails and tracking.
• Ideate and recommend testing plans with retention and cross-functional partners.
• Identify channel opportunities and optimizations with the Senior Manager.

Skills

Email marketing

Direct mail

Data-driven

Campaign optimization

Education

Bachelor's degree in Marketing

Tools

Microsoft Office

Job description

Job ID:292698
Location Name: CA-FSC SF Off (0174)
Address: 350 Mission St, 20th Floor, San Francisco, CA 94105, United States (US)
Job Type: Full Time
Position Type: Regular
Job Function: Marketing
Work Location: Hybrid - San Francisco

Belong to Something Beautiful

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential, and making a difference every day. Together, we belong to something beautiful.

Your Role at Sephora:

Ready for a career glow up? As Marketing Manager, Email & Direct Mail, you'll be the driving force behind high-impact email and direct mail campaigns that connect millions of clients to the beauty they love. The work you do will impact beauty, as you shape personalized, data-driven communications that fuel omnichannel sales and long‑term loyalty. You'll manage a team that's united in beauty, supported by those who are equally passionate about delivering best-in-class client experiences across every touchpoint.

What You'll Do:

• Own the strategy, execution, and optimization of complex email and direct mail campaigns supporting Haircare and Promotional programs
• Lead personalization activation strategies to drive channel innovation and deliver highly relevant client experiences
• Define and refine audience targeting strategies to ensure clients receive engaging, timely messages
• Collaborate with Email Marketing Operations to QA emails, ensuring flawless content, linking, and tracking
• Ideate and recommend testing plans in partnership with the retention team and cross-functional partners
• Support the Senior Manager in identifying channel opportunities, technical requirements, and actionable optimizations
• Optimize direct mail circulation and targeting to improve campaign efficiency and ROI
• Analyze email performance across all KPIs to inform campaign strategies and surface key trends
• Consolidate and socialize wins, test results, and future recommendations with stakeholders
• Monitor email industry trends and innovation to maintain best-in-class performance

What You'll Bring:

• 4+ years of experience in email and digital marketing, retail preferred
• 3+ years of strong understanding of email best practices, including segmentation and personalization
• Bachelor's degree in Marketing or a related field
• Proven ability to manage multiple high-visibility programs in a fast-paced, deadline-driven environment
• Strong strategic and analytical skills, with experience using reporting tools to drive action
• High attention to detail with excellent organizational and project management capabilities
• Excellent written, verbal, and presentation skills with proficiency in Microsoft Office (PowerPoint, Word, Excel)
• Ability to collaborate cross-functionally and navigate ambiguity across teams, projects, and priorities #LI-AZ1

What You’ll Get:

The annual base salary range for this position is $117,895.00- $131,765.00 The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job.Individuals employed in this position may also be eligible to earn bonuses.This job will be posted for a minimum offivedays.

• CaringCommunity.You’llcollaborate with teammates who are equally passionateabout innovatinganddrivingthe industry forward – together, united in beauty.
• Fulfilling Path.Your career transformation starts here, with opportunities that will challenge,stretchand develop your skills.
• Meaningful Work.As you make an impact onbeauty,you’llfeel and see the positive change (consumer, industry,andsocial)thatyourindividual voice is a part of.

Some benefits have eligibility requirements and may depend on job classification and length of employment.

• Health.Choose a healthcare plan to fit you and your family’s needs withmedical,dental, and vision coverage.Sephora also fully covers our employees’ disability and life insurance.
• Wealth.We offer a competitive 401k with4%match as well as FSA and HSA programs. We also offer a Student Debt Retirement plan, where your student loan paymentsqualifyto earn the 401k match from Sephora.
• Balance.You’ll beempoweredto find the perfect blend of work/life balance thatactuallyworks for youwithPTO, flexibility,protectedleave, and more.
• Growth.Career growthis built into every role, with access to training,development,and tuition reimbursement.
• Perks.Thinkyou’vetried it all? Enjoya30%discount on all merchandise/services, opportunities forfreeproductor “gratis,”and flash sale discountsonLVMHbrandproducts.
• Support.Join a team thattruly cares– with free mental health and financial coaching resources with 24/7 access to Modern Health and Financial Finesse. Plus, volunteer and donation matching.

Sephora values a diverse andinclusiveworkplaceand considers allapplicants withoutregard to sex, pregnancy, race, color, national origin, gender (including gender identity and gender expression), age, religion, sexual orientation, military/veteran status, disability, or any other protectedcategory.Sephora is committed to providing reasonable accommodationtaapplicantswith disabilities or other medical conditions.

Sephora will consider all qualified applicants, including those witharrest and conviction recordsin a manner consistent with the requirements of allapplicable laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.

JoinUs and Belong to Something Beautiful

Sephora’s stores offer passionate beauty fans across the world a privileged freedom to touch and test products since 1969.

The House provides a superior selection of quality products and always keeps pace with the latest trends.

The house is built upon the exceptional talents of its beauty professionals who create a perfect environment for adventurous clients who want to experiment and learn.

With the innovative range of products in the Sephora Collection, its distinctive stores and bold commitment to new ideas, the House is always able to surprise and delight its clients.

At every touch point with its clients, in store and online, Sephora provides an unconventional approach which has made it the most loved beauty community in the world.

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.

Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.

Join us at LVMH, where your talent is at the heart of our collective successes.