Hybrid E-commerce Email Marketing Specialist

Placements24; Willows (CA); Hybrid; USD 17,000 - 26,000; Full time

Benefits offered by this job

Hybrid work

Professional development

Modern marketing tools

Collaborative team

Job summary

Placements24 is seeking a data-driven E-commerce Email Marketing Specialist to lead the email strategy from planning to execution. You will craft compelling campaigns, automate lifecycle emails, and optimize performance across segmentation, personalization, and deliverability. A strong copywriting touch and CRM proficiency are essential.

You will collaborate with marketing and design to ensure brand consistency while leveraging modern tools to drive engagement, retention, and revenue.

Qualifications

• Proven experience in planning and executing email campaigns for e-commerce.
• Strong segmentation and personalization knowledge.
• Experience with automation workflows and lifecycle emails.
• Familiar with CRM systems and data-driven optimization.

Responsibilities

• Develop and implement comprehensive email marketing strategies to support acquisition, retention, and loyalty.
• Create engaging emails including newsletters, promos, automated workflows, and transactional emails.
• Segment databases for targeted messaging and personalization.
• Manage end-to-end campaign process: design, copy, A/B tests, scheduling, deployment.
• Monitor metrics and provide insights for optimization; ensure compliance with privacy regulations.

Skills

Email marketing

CRM systems

A/B testing

Copywriting

Education

Bachelor's degree in Marketing or Communications

Tools

Mailchimp

Klaviyo

HubSpot

SendGrid

Job description

Placements24 is seeking a data-driven E-commerce Email Marketing Specialist to lead the email strategy from planning to execution. You will craft compelling campaigns, automate lifecycle emails, and optimize performance across segmentation, personalization, and deliverability. A strong copywriting touch and CRM proficiency are essential.

You will collaborate with marketing and design to ensure brand consistency while leveraging modern tools to drive engagement, retention, and revenue.