Hybrid Director of Marketing & E-Commerce

Medical Service Co.; Cleveland (OH); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Competitive Pay

HSA with Company Contribution

Pet Insurance

Life and AD&D Insurance

Disability Insurance

Tuition Reimbursement

EAP

Employee Referral Bonus

Social Recognition

Engagement Opportunities

CALM App

401k / Roth IRA

Company Discounts

Payactiv / On-Demand Pay

Paid vacation, Sick Days, YOU Days and

Job summary

Medical Service Co. in Cleveland, OH seeks a Director of Marketing & E-Commerce to develop and execute cohesive marketing and eCommerce strategies across digital, traditional, and experiential channels.

This full-time hybrid role requires leading cross-functional teams and managing budgets to drive growth and timely campaigns. The ideal candidate has 8+ years in marketing and eCommerce, with at least 3 years in leadership, strong SEO/SEM, analytics, and CRM know-how.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, eCommerce, or related field; MBA preferred.
• 8+ years of progressive marketing and eCommerce experience, with at least 3 years in a leadership role.
• Strong knowledge of digital marketing, SEO/SEM, CRM, and analytics platforms.
• Leadership, communication, analytical, and project management skills.
• Creative, data-driven thinker.

Responsibilities

• Develop and implement cohesive marketing and eCommerce strategies aligned with company goals.
• Lead and mentor high-performing teams across content, digital, brand, communications, and eCommerce operations.
• Oversee the planning and execution of marketing campaigns and eCommerce initiatives, ensuring consistency in brand messaging and seamless online operations.
• Analyze market trends, customer insights, and performance metrics to identify growth opportunities and optimize conversion rates, average order value, and customer retention.
• Manage the marketing and eCommerce budgets, allocating resources effectively and reporting on ROI and KPIs to senior leadership.
• Collaborate with sales, product, IT, logistics, and executive teams to align marketing and eCommerce efforts with business objectives.
• Drive brand awareness and reputation through PR, events, partnerships, and digital marketing initiatives including SEO, SEM, email marketing, affiliate marketing, and social media advertising.
• Ensure marketing materials, communications, and eCommerce platforms meet brand standards and compliance requirements.
• Identify and implement new technologies and tools to enhance online shopping experience and overall customer experience.
• Monitor industry trends and competitor activity to stay ahead of the curve.
• Other Duties as assigned.

Skills

Marketing strategy

Leadership

Digital marketing

SEO/SEM

Analytics

Project management

Education

Bachelor's degree in Marketing, Business, Communications, eCommerce, or a related field

MBA preferred

Tools

Shopify

Magento

Salesforce Commerce Cloud

Google Analytics

HubSpot

Adobe Creative Suite

Job description

Medical Service Co. in Cleveland, OH seeks a Director of Marketing & E-Commerce to develop and execute cohesive marketing and eCommerce strategies across digital, traditional, and experiential channels.

This full-time hybrid role requires leading cross-functional teams and managing budgets to drive growth and timely campaigns. The ideal candidate has 8+ years in marketing and eCommerce, with at least 3 years in leadership, strong SEO/SEM, analytics, and CRM know-how.