Director of Marketing & ECommerce

Medical Service Company; Cleveland (OH); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive Pay

Advancement Opportunities

Medical, Dental & Vision Insurance

HSA Account w/Company Contribution

Pet Insurance

Life and AD&D Insurance

Disability Insurance

Tuition Reimbursement

EAP

Employee Referral Bonus

Social Recognition Program

Employee Engagement Opportunities

401k with Company Matching

Job summary

Medical Service Company (MSC) is seeking a Director of Marketing & E-Commerce to lead digital and traditional campaigns, drive growth, and elevate the brand. This full-time hybrid role offers competitive pay, a strong benefits package, and office days on Tue–Thu with remote work on other days.

You will mentor cross-functional teams, optimize conversion and retention, and manage budgets while coordinating with sales and IT to align marketing with business goals.

Qualifications

• Bachelor's degree in Marketing or related field; MBA preferred.
• Over 8 years of progressive marketing and eCommerce experience with leadership.
• Strong knowledge of digital marketing, SEO/SEM, CRM, and analytics.

Responsibilities

• Develop and implement cohesive marketing and eCommerce strategies.
• Lead and mentor teams across content, digital, brand, and eCommerce operations.
• Oversee campaigns and initiatives with brand consistency and online ops.
• Analyze market trends and metrics to improve conversion and retention.
• Manage budgets and report ROI/KPIs to senior leadership.
• Collaborate with sales, product, IT, logistics, and executives.

Skills

Leadership

Strategic Planning

Digital Marketing

SEO/SEM

CRM

Ecommerce Platforms

Analytics

Project Management

Communication

Education

Bachelor's in Marketing/Business

MBA preferred

Tools

HubSpot

Google Analytics

Salesforce

Adobe Creative Suite

Shopify

Magento

Salesforce Commerce Cloud

Job description

At MSC, we are dedicated to enhancing patient comfort and quality of life with over 75 years of experience and accredited by the Accreditation Commission for Health Care (ACHC).

MSC is a 13 -Time recipient of the prestigious NorthCoast 99 Award as a Top Workplace to work!

MSC is a two-time recipient of the prestigious National HME Excellence Award for Best Home Medical Equipment company in the US.

In addition, MSC is very proud to announce its debut on the Inc. 5000 list in 2024, marking a significant milestone in our company's growth and success!

We are excited to announce that we are hiring for a full-time hybrid position. Work in our office location on Tuesdays, Wednesdays, and Thursdays, and enjoy the flexibility of remote work on other days. Benefits included!

to become a part of our dynamic team!

• Competitive Pay
• Advancement Opportunities
• Medical, Dental & Vision Insurance
• HSA Account w/Company Contribution
• Pet Insurance
• Company provided Life and AD&D insurance
• Short-Term and Long-Term Disability
• Tuition Reimbursement Program
• Employee Assistance Program (EAP)
• Employee Referral Bonus Program
• Social Recognition Program
• Employee Engagement Opportunities
• CALM App
• 401k (with a matching program) / Roth IRA
• Company Discounts
• Payactiv/On-Demand Pay
• Paid vacation, Sick Days, YOU (Mental Health) Days and Holidays

The Director of Marketing & E-Commerce is responsible for developing and executing comprehensive marketing and eCommerce strategies across digital, traditional, and experiential channels.

Responsibilities and Duties:

• Develop and implement cohesive marketing and eCommerce strategies aligned with company goals.
• Lead and mentor high-performing teams across content, digital, brand, communications, and eCommerce operations.
• Oversee the planning and execution of marketing campaigns and eCommerce initiatives, ensuring consistency in brand messaging and seamless online operations.
• Analyze market trends, customer insights, and performance metrics to identify growth opportunities and optimize conversion rates, average order value, and customer retention.
• Manage the marketing and eCommerce budgets, allocating resources effectively and reporting on ROI and KPIs to senior leadership.
• Collaborate with sales, product, IT, logistics, and executive teams to align marketing and eCommerce efforts with business objectives.
• Drive brand awareness and reputation through PR, events, partnerships, and digital marketing initiatives including SEO, SEM, email marketing, affiliate marketing, and social media advertising.
• Ensure marketing materials, communications, and eCommerce platforms meet brand standards and compliance requirements.
• Identify and implement new technologies and tools to enhance online shopping experience and overall customer experience.
• Monitor industry trends and competitor activity to stay ahead of the curve.
• Other Duties as assigned.

Qualifications:

Education: Bachelor’s degree in Marketing, Business, Communications, eCommerce, or a related field (MBA preferred).

Experience/Knowledge/Skills/Physical Requirements:

• 8+ years of progressive marketing and eCommerce experience, with at least 3 years in a leadership role.
• Proven experience developing and executing successful marketing and eCommerce strategies.
• Strong understanding of digital marketing, SEO/SEM, CRM, eCommerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud), and analytics platforms.
• Excellent leadership, communication, analytical, and project management skills.
• Creative thinker with a data-driven mindset.

Preferred Skills:

• Experience in Healthcare/ DME.
• Familiarity with tools like HubSpot, Google Analytics, Salesforce, Adobe Creative Suite, and web analytics tools (e.g., Hotjar).
• Ability to thrive in a fast-paced, dynamic environment.