Hybrid Digital Performance Manager: Apps & Web Growth

Wpp; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Job summary

WPP Media is seeking a Digital Performance Media Manager for mobile app and web campaigns in New York. You will drive day-to-day media strategy, trafficking, tracking, and optimization to meet client KPIs across installs, trials, and subscriptions.

You will collaborate with Planning, Analytics, Creative, and Ad Operations teams, mentor a junior member, and ensure high-quality, timely deliverables in a hybrid environment.

Qualifications

• Bachelor's degree in Advertising, Marketing, Communications, Business, or related field; equivalent professional experience.
• 3+ years of media investment, buying, or campaign management experience within an agency environment.
• Experience managing performance-focused media campaigns, digital display, or mobile app install and acquisition campaigns.
• Strong understanding of campaign measurement, attribution, and mobile app ecosystem dynamics.
• Familiarity with privacy and measurement frameworks, including ATT, SKAN, deep linking, and mobile attribution methodologies.
• Experience with ad serving and trafficking platforms, including CM360/DCM, tracking implementation, taxonomy management, and QA processes.
• Working knowledge of media planning and buying tools such as Prisma; experience with Kochava, Airtable, or Wrike is a plus.
• Strong analytical and data interpretation skills with the ability to derive actionable insights from campaign performance.
• Excellent project management, organizational, and problem-solving abilities in a fast-paced environment.
• Proven ability to manage multiple priorities while maintaining exceptional attention to detail.
• Strong verbal and written communication skills with experience presenting recommendations and results to clients.
• Demonstrated ability to mentor junior team members and collaborate effectively across teams and stakeholders.
• Self-starter with the ability to work independently while contributing to a highly collaborative team environment.

Responsibilities

• Lead day-to-day media strategy, execution, and optimization across web display and mobile app acquisition campaigns.
• Oversee campaign trafficking, ad serving setup, tracking implementation, taxonomy governance, and QA processes to ensure flawless campaign delivery.
• Manage campaign pacing, performance, and budget allocation to achieve client KPIs, including installs, trials, subscriptions, and CPA goals.
• Monitor delivery and proactively troubleshoot campaign, tracking, and measurement issues across internal teams, platforms, and partners.
• Develop data-driven recommendations across audience targeting, channel strategy, creative performance, and optimization opportunities.
• Partner closely with Planning, Analytics, Creative, and Ad Operations teams to ensure seamless execution and drive business results.
• Manage relationships with publishers and media vendors, including negotiations, added-value opportunities, and strategic partnerships.
• Lead performance reporting and analytics, translating campaign results into actionable insights, optimization recommendations, and client-facing updates.
• Design and execute structured test-and-learn initiatives, including audience, creative, and measurement testing to improve future campaign performance.
• Oversee attribution and measurement frameworks, including mobile measurement partners (MMPs), CDPs, SDK/pixel integrations, and Conversions API (CAPI).
• Mentor and coach one junior team member, providing guidance on campaign execution, reporting, quality assurance, and professional development.
• Establish clear operational standards and ensure all deliverables meet quality, accuracy, and timeliness expectations.

Skills

Media strategy

Data analysis

Client communication

Mentoring

Campaign optimization

Education

Bachelor's degree in Advertising/Marketing/Communications/Business

Tools

CM360/DCM

Prisma

Kochava

Airtable

Wrike

Job description

WPP Media is seeking a Digital Performance Media Manager for mobile app and web campaigns in New York. You will drive day-to-day media strategy, trafficking, tracking, and optimization to meet client KPIs across installs, trials, and subscriptions.

You will collaborate with Planning, Analytics, Creative, and Ad Operations teams, mentor a junior member, and ensure high-quality, timely deliverables in a hybrid environment.