Hybrid Digital Ops Manager - Lead Campaigns & Team

Wisconsin Broadcasters Association; La Crosse (WI); Hybrid; USD 65,000 - 75,000; Full time

Benefits offered by this job

Health, dental, and life insurance

401(k) with company match

Generous vacation and sick time

Concert tickets, event passes, and其他媒体

Job summary

Mid-West Family La Crosse is seeking an experienced Digital Operations Manager to lead our digital marketing team, oversee campaign execution, and strengthen department performance. This hands-on leadership role requires strategic thinking, digital marketing expertise, strong organizational skills, and the ability to develop people and improve processes.

The position is full-time in La Crosse, WI, with a salary range of $65,000–$75,000 annually based on experience.

Qualifications

• 5+ years of experience in digital marketing, campaign management, or marketing operations; agency experience preferred.

Responsibilities

• Lead, mentor, and develop the digital marketing team.
• Manage workloads, priorities, timelines, and accountability.
• Improve workflows, quality control, and operational efficiency.
• Oversee resources, project scope, and vendor relationships to support profitability.
• Provide strategic guidance across digital advertising, paid search, SEO, AIO, websites, social media advertising, and email marketing.
• Translate marketing strategies into actionable plans and oversee successful campaign execution.
• Evaluate performance data, identify opportunities, and guide campaign optimization.
• Stay current with evolving digital marketing technologies and search trends.

Skills

Digital marketing

Campaign management

Team leadership

Analytics & reporting

Strategic planning

Tools

Google Analytics

Google Ads

Meta Ads

WordPress

Project management tools

Job description

Mid-West Family La Crosse is seeking an experienced Digital Operations Manager to lead our digital marketing team, oversee campaign execution, and strengthen department performance. This hands-on leadership role requires strategic thinking, digital marketing expertise, strong organizational skills, and the ability to develop people and improve processes.

The position is full-time in La Crosse, WI, with a salary range of $65,000–$75,000 annually based on experience.