Digital Operations Manager

Wisconsin Broadcasters Association; La Crosse (WI); Hybrid; USD 65,000 - 75,000; Full time

Benefits offered by this job

Health, dental, and life insurance

401(k) with company match

Generous vacation and sick time

Concert tickets, event passes, and其他媒体

Job summary

Mid-West Family La Crosse is seeking an experienced Digital Operations Manager to lead our digital marketing team, oversee campaign execution, and strengthen department performance. This hands-on leadership role requires strategic thinking, digital marketing expertise, strong organizational skills, and the ability to develop people and improve processes.

The position is full-time in La Crosse, WI, with a salary range of $65,000–$75,000 annually based on experience.

Qualifications

• 5+ years of experience in digital marketing, campaign management, or marketing operations; agency experience preferred.

Responsibilities

• Lead, mentor, and develop the digital marketing team.
• Manage workloads, priorities, timelines, and accountability.
• Improve workflows, quality control, and operational efficiency.
• Oversee resources, project scope, and vendor relationships to support profitability.
• Provide strategic guidance across digital advertising, paid search, SEO, AIO, websites, social media advertising, and email marketing.
• Translate marketing strategies into actionable plans and oversee successful campaign execution.
• Evaluate performance data, identify opportunities, and guide campaign optimization.
• Stay current with evolving digital marketing technologies and search trends.

Skills

Digital marketing

Campaign management

Team leadership

Analytics & reporting

Strategic planning

Tools

Google Analytics

Google Ads

Meta Ads

WordPress

Project management tools

Job description

Location: La Crosse, WI Employment Type: Full-time Salary: $65,000–$75,000 annually, based on experience

Position Overview

Mid-West Family La Crosse is a locally focused media and marketing company helping businesses grow through integrated marketing solutions, including radio, digital advertising, streaming TV, websites, paid search, SEO, AI search optimization (AIO), social media, and email marketing. We're seeking an experienced Digital Operations Manager to lead our digital marketing team, oversee campaign execution, and strengthen department performance and client success. T his hands-on leadership role requires strategic thinking, digital marketing expertise , strong organizational skills , and the ability to develop people and improve processes.

What You'll Do

Team Leadership & Operations

• Lead, mentor, and develop our digital marketing team
• Manage workloads, priorities, timelines, and accountability
• Improve workflows, quality control, and operational efficiency
• Oversee resources, project scope, and vendor relationships to support profitability
• Provide strategic guidance across digital advertising, paid search, SEO, AIO, websites, social media advertising , and email marketing
• Translate marketing strategies into actionable plans and oversee successful campaign execution
• Evaluate performance data, identify opportunities, and guide campaign optimization
• Stay current with evolving digital marketing technologies and search trends

Client Success & Collaboration

• Partner with Business Development on client renewals and account growth
• Communicate campaign strategy and performance recommendations to clients
• Oversee select client projects and provide strategic support when needed
• Coordinate across sales, creative, digital teams, and outside partners to ensure successful delivery

What You Bring

• 5+ years of experience in digital marketing, campaign management, or marketing operations; agency experience preferred
• Experience leading teams and managing cross-functional projects
• Strong understanding of digital strategy, campaign performance, and reporting
• Knowledge of paid search, branded search, SEO, and AI search optimization
• Familiarity with Google Analytics, Google Ads, Meta Ads, WordPress, and project management tools
• Strong leadership, communication, organizational, and problem-solving skills
• A strategic, systems-minded approach with the ability to balance big-picture thinking and hands-on execution

Why Join Mid-West Family?

Join a locally owned, community-focused media and marketing company where you'll lead a talented team, help shape our digital services, and make a meaningful impact on local businesses.

Benefits

• Health, dental, and life insurance
• 401(k) with company match
• Generous vacation and sick time
• Concert tickets, event passes, and other media perks when available

Schedule: Monday–Friday, 8:00 AM–5:00 PM

Work Environment: Primarily in-office with some remote flexibility

Application Deadline: Friday, October 30, 2026

Mid-West Family La Crosse is an Equal Opportunity Employer .

Additional Info

Station/Company Name : Mid-West Family La Crosse