Marketing Coordinator

Wisconsin Broadcasters Association; La Crosse (WI); Hybrid; USD 43,000 - 50,000; Full time

Benefits offered by this job

Health, dental, and life insurance

401(k) with company match

Generous vacation and sick time

Concert tickets and media perks

Job summary

Mid-West Family La Crosse is seeking a Marketing Coordinator to support multi-channel campaigns for local clients. This in-office role offers hybrid flexibility and a clear path to grow in a collaborative, technology-driven environment in La Crosse, WI.

You'll coordinate campaigns across digital, web, email, and social channels, track results, and keep projects moving by partnering with sales, creative, content, and digital teams.

Qualifications

• Requires strong organizational and communication skills.
• Ability to manage multiple priorities and meet deadlines.
• Curious, dependable, and comfortable with learning new software and technology.
• Previous marketing experience not required; internships or coursework are a plus.

Responsibilities

• Coordinate marketing campaigns across digital platforms and traditional channels.
• Manage timelines, assets, approvals, and deliverables with sales, creative, content, and digital teams.
• Support campaign execution to ensure ads and campaigns launch accurately.
• Assist with SEO and AI search optimization, including content updates and website changes.
• Monitor campaign performance and prepare client reports with insights.
• Communicate with internal teams and external partners to keep projects moving and on schedule.
• Support websites, email marketing, social media, and other marketing tasks as needed.

Skills

Organizational skills

Communication

Time management

Problem solving

Tech savvy

Team collaboration

MS Office

Education

Marketing/communications/business degree or equivalent

Tools

MS Office

Job description

Location: La Crosse, WI Employment Type: Full-time Salary Range: $43,000–$50,000 annually, based on experience

Position Overview

Mid-West Family La Crosse is a locally focused media and marketing company helping businesses grow through integrated marketing solutions, including radio, digital advertising, streaming TV, websites, branded search, search engine optimization (SEO), AI search optimization (AIO), social media, and email marketing.

We're looking for an organized, detail-oriented Marketing Coordinator to help bring our marketing campaigns and projects to life.

This is an excellent opportunity for someone early in their marketing career who enjoys working with people, solving problems, learning new technology , and keeping multiple projects moving forward.

You don't need to be a digital marketing expert. We're looking for someone who is curious, dependable, comfortable with technology, and eager to learn.

What You'll Do

• Coordinate marketing campaigns: Assist with launching, monitoring, and managing digital marketing campaigns across multiple platforms
• Keep projects on track: Coordinate timelines, creative assets, approvals, and deliverables with our sales, creative, content, and digital teams
• Support campaign execution: Help ensure digital advertising and branded search campaigns are launched accurately and running as planned
• Support SEO and AI search optimization: Coordinate website updates, content development, and other activities that help improve client visibility in traditional search engines and AI-generated search results
• Monitor and report results: Gather campaign performance data, prepare client reports, and help identify opportunities for improvement
• Communicate and follow through: Work with internal teams and outside partners to ensure projects move forward and deadlines are met
• Support digital marketing initiatives: Assist with websites, email marketing, social media, and other projects as needed

What We're Looking For

• Strong organizational skills and exceptional attention to detail
• Excellent written and verbal communication skills
• Ability to manage multiple priorities and meet deadlines
• A proactive problem solver who takes initiative and follows through
• Comfortable learning new software, platforms, and technology
• A collaborative, positive attitude and willingness to jump in where needed
• Familiarity with Microsoft Office, particularly Excel, Outlook, and Teams
• Associate or bachelor's degree in marketing, communications, business, or a related field preferred, or equivalent experience
• Previous professional marketing experience is not required . Relevant internships, coursework, or hands-on experience are a plus.

Bonus Skills

• Experience or familiarity with any of the following is helpful, but not required :
• Google Ads, Meta Ads, or other digital advertising platforms
• Branded search, SEO, and emerging AI search platforms such as ChatGPT, Google AI
• Overviews, and Perplexity
• Social media, email marketing, or website content management
• Google Analytics and marketing reporting tools
• Project management software
• Canva or other basic creative tools
• AI tools for research, content development, and workflow efficiency

Why Join Mid-West Family?

You’ll work with a collaborative team of media and marketing professionals, gain hands‑on experience across a wide variety of marketing channels, and help local businesses and organizations succeed.

• Health, dental, and life insurance
• 401(k) with company match
• Generous vacation and sick time
• A fun, fast-paced, community-focused work environment
• Access to concert tickets, event passes, and other media company perks when available

Schedule: Monday–Friday, 8:00 AM–5:00 PM

Work Environment: In-office with some remote flexibility

Application Deadline: Friday, October 30, 2026

Mid-West Family La Crosse is an Equ al Opportunity Employer

Additional Info

Station/Company Name : Mid-West Family La Crosse