Digital Merchandising Leader - Conversion & Strategy

Jobtailor; Philadelphia (Philadelphia County); On-site; USD 90,000 - 150,000; Full time

Job summary

Jobtailor in Philadelphia seeks a senior Digital Merchandising leader to create and drive the digital merchandising strategy across ecommerce platforms, partnering with the Director of Ecommerce to optimize demand, conversion, and messaging on the homepage and site.

You will own site-wide content experiences, manage a small team, translate brand and commercial priorities into site strategies, collaborate with Marketing, Buying, SEO, and UX, and continuously improve performance through analytics,

Qualifications

• 7+ years of Digital Merchandising experience.
• 3+ years of people management experience.
• Excellent project management skills.
• Proven analytical and quantitative skills.
• Advanced Excel skills.
• Experience using web content management systems such as SFCC and Shopify Plus.
• Experience with Google Analytics 4 (GA4), Adobe Analytics, or similar.

Responsibilities

• Create and drive the digital merchandising strategy with the Director of Ecommerce.
• Utilize site analytics and product performance data to optimize demand and conversion performance.
• Partner with Buying to support investments through marketing messages and site prioritization.
• Manage marketing campaign product selections, site experiences, and product messaging across the homepage and site.
• Define and drive the digital messaging roadmap for the broader business.
• Bridge Marketing and Ecommerce teams by translating brand stories and commercial priorities into homepage and site-wide strategies.
• Lead divisionally focused team members to ensure a unified digital merchandising point of view.
• Develop and manage site-wide and divisional digital strategy roadmaps.
• Lead customer-first site merchandising and optimize product prioritization.
• Analyze performance data and inventory health to identify merchandising pivots and messaging opportunities.
• Own onsite search relevancy, automated product sorting, and navigation taxonomy.
• Partner with Optimization on Product Detail Page strategy to improve conversion and storytelling.
• Collaborate with Buying teams on commercial opportunities and business objectives.
• Partner with Marketing on product selection for Email, Social, and SMS channels.
• Lead homepage, discovery page, and content experience strategies.
• Create curated trend groups for site messaging and outbound channels.
• Manage the end-to-end site content experience and on-site placement briefing process.
• Collaborate with Digital Product/UX on site feature enhancements.
• Partner with SEO and Copy teams on organic search growth targets.
• Partner with personalization teams on segmented recommendations and experiences.
• Establish processes for seasonal launch execution.
• Conduct regular site audits covering product selection, placement, and navigation.
• Contribute merchandising hypotheses to the A/B testing and optimization roadmap.
• Monitor industry best practices, competitor activity, and emerging eCommerce trends.
• Foster innovation and continuous learning within the team.

Skills

Digital Merchandising

People Management

Project Management

Analytical Skills

Advanced Excel

Communication Skills

Web Content Management

A/B Testing

Education

Bachelor's degree preferred

Tools

SFCC

Shopify Plus

Adobe Analytics

GA4

Optimization Tools

Job description

Jobtailor in Philadelphia seeks a senior Digital Merchandising leader to create and drive the digital merchandising strategy across ecommerce platforms, partnering with the Director of Ecommerce to optimize demand, conversion, and messaging on the homepage and site.

You will own site-wide content experiences, manage a small team, translate brand and commercial priorities into site strategies, collaborate with Marketing, Buying, SEO, and UX, and continuously improve performance through analytics,