Hybrid Digital Marketing Strategy & Analytics Manager

American Society of Gene and Cell Therapy; Waukesha (WI); Hybrid; USD 85,000 - 120,000; Full time

Job summary

American Society of Gene and Cell Therapy is seeking a Digital Marketing Communications Manager to drive the organization’s online presence and membership growth.

You will manage multi-channel campaigns, analyze performance, and optimize customer journeys across web, email, social, and paid media. The role reports to the Director of Communications and is based in a hybrid setup in Waukesha, WI.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of progressive digital marketing experience.
• Proven ability to develop multi-channel digital campaigns.
• Experience with analytics and CMS/CRM tools.
• Strong written and verbal communication skills.

Responsibilities

• Develop and lead ASGCT's digital marketing strategy across web, email, social media, and paid digital channels to increase audience engagement, membership growth, and revenue generation.
• Analyze digital marketing performance, user behavior, and campaign analytics to identify trends, measure ROI, and recommend data-driven strategies that improve organizational outcomes.
• Develop digital-first marketing recommendations that optimize channel selection, audience targeting, and customer journeys to maximize campaign effectiveness.
• Lead ongoing optimization of ASGCT's digital channels through SEO strategy, website performance analysis, email best practices, conversion optimization, and user experience improvements.
• Establish and maintain digital channel governance, standards, and best practices to ensure consistent, effective, and brand-aligned execution across all digital platforms.
• Develop dashboards and executive-level performance reports that translate digital metrics into actionable insights and strategic recommendations for leadership.
• Evaluate emerging digital marketing trends, technologies, and platform capabilities, recommending new tools and approaches that strengthen organizational performance and audience engagement.
• Collaborate with internal teams to identify opportunities for automation, process improvements, and scalable digital marketing practices that enhance efficiency and effectiveness.
• Provide strategic direction and guidance to digital marketing specialist, ensuring execution aligns with organizational priorities, campaign objectives, and digital best practices.
• Other duties as assigned.

Skills

Digital marketing strategy

Data-driven decision making

SEO

Email marketing

Content optimization

Analytics tools

Cross-functional collaboration

Project management

Written and verbal communication

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

HubSpot

CMS

CRM

GA4

Job description

American Society of Gene and Cell Therapy is seeking a Digital Marketing Communications Manager to drive the organization’s online presence and membership growth.

You will manage multi-channel campaigns, analyze performance, and optimize customer journeys across web, email, social, and paid media. The role reports to the Director of Communications and is based in a hybrid setup in Waukesha, WI.