Strategic Hybrid Marketing & Communications Manager

Nonprofit HR; Silver Spring (MD); Hybrid; USD 74,000 - 90,000; Full time

Job summary

ASPEN, a global interprofessional nutrition community, seeks a Manager of Marketing and Communications to lead multi-channel marketing efforts. The role oversees email marketing, website, social media, paid digital advertising, and analytics, while supervising the Digital Marketing Coordinator.

The position supports hybrid work with remote staff and occasional office presence in Silver Spring, MD. Ideal candidates have 6–8 years in marketing, strong leadership experience, and a Bachelor’s in

Qualifications

• 6–8 years of marketing or digital marketing experience.
• 5–6 years of supervisory or project leadership experience.
• Experience managing integrated, multi-channel marketing campaigns.
• Bachelor's degree in marketing, communications, or related field.
• Association experience is highly desirable.

Responsibilities

• Lead ASPEN's email marketing program (campaigns, segmentation, calendar, deliverability, performance).
• Manage/maintain ASPEN's website (content, structure, updates, usability, analytics).
• Develop and manage social media and paid digital advertising (strategy, content, scheduling, paid campaigns).
• Develop and execute marketing strategies aligned with priorities and goals; cross-functional collaboration; manage timelines and budgets.

Skills

Marketing strategy

Project leadership

Email marketing

Content creation

Analytics

Education

Bachelor's degree in marketing/communications

Tools

Informz/Higher Logic

WordPress

Google Analytics

Awario

Impexium

Job description

ASPEN, a global interprofessional nutrition community, seeks a Manager of Marketing and Communications to lead multi-channel marketing efforts. The role oversees email marketing, website, social media, paid digital advertising, and analytics, while supervising the Digital Marketing Coordinator.

The position supports hybrid work with remote staff and occasional office presence in Silver Spring, MD. Ideal candidates have 6–8 years in marketing, strong leadership experience, and a Bachelor’s in