Hybrid Digital Marketing Specialist, Venues

Crva; Charlotte (NC); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Education reimbursement

Comprehensive medical, dental & vision

457 Plan

NC Retirement System plan

CRVA University

Employee Assistance Program

Employee 1st Culture

Job summary

CRVA is seeking a Digital Marketing Specialist (Venues) to support digital properties and marketing strategy for venues like Bojangles Entertainment Complex and NASCAR Hall of Fame. You will manage website content, drive email/SMS campaigns, and translate performance data into actionable improvements.

The role emphasizes collaboration, AI-enabled workflows, and enhancing content for CRVA brands across events and venues, with a hybrid in-person/remote schedule in Charlotte, NC.

Qualifications

• Bachelor's degree or equivalent related experience.
• Experience with email and SMS marketing platforms.
• Experience maintaining and improving website content via CMS; WordPress preferred.
• Experience with Google Analytics (GA4) and reporting tools.
• Familiarity with WCAG accessibility standards is a plus.

Responsibilities

• Build, update and publish content for CRVA-managed websites and digital platforms, including WordPress and Craft CMS.
• Support migration of venue websites from Craft CMS to in-house WordPress, including content migration and QA.
• Monitor website performance and accessibility; optimize user experiences.
• Collaborate with teams to audit content and create new materials.
• Manage event listings, tickets and on-sale information across venue sites.

Skills

Microsoft 365

Email marketing

SMS marketing

CMS content management

WordPress

HTML & CSS

GA4 analytics

SEO software

WCAG 2.1 AA

Adobe Creative Cloud

Ticketing platforms

Generative AI

Team collaboration

Education

Bachelor's degree

Tools

Bricks Builder

Advanced Custom Fields

Craft CMS

Job description

CRVA is seeking a Digital Marketing Specialist (Venues) to support digital properties and marketing strategy for venues like Bojangles Entertainment Complex and NASCAR Hall of Fame. You will manage website content, drive email/SMS campaigns, and translate performance data into actionable improvements.

The role emphasizes collaboration, AI-enabled workflows, and enhancing content for CRVA brands across events and venues, with a hybrid in-person/remote schedule in Charlotte, NC.