Hybrid Digital Marketing Specialist - Elevate Outdoor

Winnebago-Industries,-Inc; Minnesota; Hybrid; USD 80,000 - 100,000; Full time

Job summary

Winnebago Industries in Eden Prairie, MN, is seeking a Digital Marketing Specialist to join our hybrid team. You will manage content across brand websites, optimize digital experiences, and lead AI-enabled content workflows to improve discoverability and engagement.

You will work with SEO tools, CMS (AEM), social platforms, and paid media expertise to deliver scalable digital experiences that support multiple brands, including Winnebago and Grand Design RV.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience).
• 3–5 years of digital marketing experience required; 5–7 years strongly preferred, ideally supporting multiple brands or business units in an in-house, agency, or shared-services / COE setting.
• Hands-on experience with a modern CMS (Adobe Experience Manager strongly preferred), digital asset management, and standard project tools.
• Working proficiency with GA4, Google Search Console, and one or more SEO platforms (e.g., Semrush); familiarity with AE0/AIO a plus.
• Hands-on experience publishing and reporting across mainstream social platforms and a modern social suite (e.g., Sprout Social, Sprinklr).
• Working knowledge of paid media (Google Ads, Meta), marketing automation, and CRO/testing platforms – enough to partner, not to own.
• Experience with AI content and productivity tools (e.g., Microsoft 365 Copilot, ChatGPT/Gemini, Jasper) and comfort with prompt engineering strongly preferred.
• Prior experience in consumer, lifestyle, outdoor recreation, RV/marine, automotive, or other high-consideration purchase categories is a plus.

Responsibilities

• Develop, publish, and maintain content across brand websites, landing pages, and digital channels in partnership with brand teams and agencies.
• Execute AI-enabled content workflows for content creation, repurposing, tagging, governance, and discoverability while ensuring adherence to brand standards.
• Support cross-brand content operations, including editorial calendars, creative briefs, asset libraries, and publishing workflows to improve efficiency and consistency.
• Administer and optimize digital experience platforms, including Adobe Experience Manager (AEM), digital asset management tools, templates, and component libraries
• Guide website enhancements, page layouts, navigation updates, and UX improvements in partnership with UX, brand, and IT teams.
• Support web governance, authoring standards, intake processes, and cross-brand adoption of best practices to ensure scalable, consistent digital experiences.
• Support BU social teams with hands-on execution, publishing help, and response cadence during peaks (product launches, campaigns, events).
• Other duties as assigned based on business need

Skills

Digital marketing

Content management

SEO/SEM

GA4

Adobe Experience Manager

Social media management

Paid media

Marketing automation

AI content & prompts

Cross-brand collaboration

Project tools

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Adobe Experience Manager (AEM)

GA4

Google Search Console

Semrush

Sprout Social

Sprinklr

Google Ads

Meta Ads

Jasper

ChatGPT/Gemini

Microsoft 365 Copilot

Job description

Winnebago Industries in Eden Prairie, MN, is seeking a Digital Marketing Specialist to join our hybrid team. You will manage content across brand websites, optimize digital experiences, and lead AI-enabled content workflows to improve discoverability and engagement.

You will work with SEO tools, CMS (AEM), social platforms, and paid media expertise to deliver scalable digital experiences that support multiple brands, including Winnebago and Grand Design RV.