Hybrid Digital Marketing Specialist – Multi-Brand SEO

Winnebago Industries, Inc.; Eden Prairie (MN); Hybrid; USD 80,000 - 100,000; Full time

Job summary

Winnebago Industries in Eden Prairie, MN is seeking a Digital Marketing Specialist to join our team on a hybrid basis. The role focuses on hands-on digital marketing across our premium outdoor recreation brands, including Winnebago and Grand Design RV, covering content updates, CMS execution, SEO, and AI-driven optimization to improve discoverability and engagement.

You will collaborate across brands to apply best digital practices, work with UX and IT teams, and support social channels, paid

Qualifications

• Bachelor’s degree or equivalent in marketing-related field.
• 3–5 years digital marketing; 5–7 preferred across multiple brands.
• Hands-on experience with a modern CMS (Adobe Experience Manager strongly preferred).
• Experience with GA4, Google Search Console, and SEO platforms.

Responsibilities

• Develop, publish, and maintain content across brand websites and digital channels in collaboration with brand teams and agencies.
• Execute AI-enabled content workflows for content creation, repurposing, tagging, governance, and discoverability.
• Support cross-brand content operations, including editorial calendars, asset libraries, and publishing workflows.
• Administer and optimize digital experience platforms, including AEM and asset management tools.
• Support social teams with execution, publishing help, and peak-time coordination.

Skills

Content publishing

CMS management

SEO

AI content tools

Social media publishing

GA4

CRO testing

Paid media

Prompt engineering

Education

Bachelor's degree in Marketing

Tools

Adobe Experience Manager

Job description

Winnebago Industries in Eden Prairie, MN is seeking a Digital Marketing Specialist to join our team on a hybrid basis. The role focuses on hands-on digital marketing across our premium outdoor recreation brands, including Winnebago and Grand Design RV, covering content updates, CMS execution, SEO, and AI-driven optimization to improve discoverability and engagement.

You will collaborate across brands to apply best digital practices, work with UX and IT teams, and support social channels, paid