Hybrid Digital Marketing Specialist — AI & SEO Optimizer

Winnebago Industries, Inc.; Eden Prairie (MN); Hybrid; USD 80,000 - 100,000; Full time

Job summary

Winnebago Industries, Inc. is seeking a Digital Marketing Specialist in Eden Prairie, MN. This hybrid role focuses on content updates, CMS execution with Adobe Experience Manager, and SEO/AI driven improvements to enhance brand discovery and online experiences.

You will collaborate across multiple brands, support social enablement, and drive measurable engagement through testing and optimizations across web, search, and social channels.

Qualifications

• Bachelor's degree in Marketing or related field or equivalent experience.

Responsibilities

• Develop, publish, and maintain content across brand websites and digital channels.
• Execute AI-enabled content workflows for creation, repurposing, tagging, governance, and discoverability.

Skills

GA4

Google Search Console

SEO platforms

Sprout Social

Sprinklr

Paid media

Marketing automation

CRO testing

AI content tools

Prompt engineering

Education

Bachelor's degree in Marketing

Tools

Adobe Experience Manager

Sprout Social

Sprinklr

Google Ads

Meta Ads

Job description

Winnebago Industries, Inc. is seeking a Digital Marketing Specialist in Eden Prairie, MN. This hybrid role focuses on content updates, CMS execution with Adobe Experience Manager, and SEO/AI driven improvements to enhance brand discovery and online experiences.

You will collaborate across multiple brands, support social enablement, and drive measurable engagement through testing and optimizations across web, search, and social channels.