Senior Paid Media Manager – Hybrid NYC

Sony Corporation of America; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work arrangements

Employee benefits program

Education assistance

Job summary

Sony Corporation of America is seeking a Manager, Paid Media to lead and execute the brand's paid media strategy across social, digital video, programmatic, and display. You will partner with content and social teams and external agencies to drive engagement and campaign performance.

The role requires 7+ years in paid media and a strategic, collaborative mindset. This position operates on a hybrid schedule with 3–4 days in the NYC office.

Qualifications

• Leads paid media strategy aligned to business objectives.
• Plans and activates paid media across social, video, programmatic and display.
• Manages agency relationships and ensures performance optimization.
• Translates objectives into clear media plans, KPIs and audiences.
• Analyzes campaign data to inform optimizations and learnings.
• Partners with internal teams to weave paid media into broader campaigns.
• Maintains ethical, honest conduct in all responsibilities.

Responsibilities

• Oversee the planning, activation, and optimization of paid media campaigns across social, digital video, programmatic, display, and other relevant channels.
• Translate business and campaign objectives into clear media objectives, audience strategies, channel recommendations, and KPIs.
• Partner with internal teams to integrate paid media into broader campaign activities.
• Identify opportunities to use paid media to amplify Sony content, creator stories, partnerships, and brand initiatives.
• Lead day-to-day relationships with Sony's paid media agency, ensuring strategic alignment, strong execution, and accountability.
• Review and challenge agency media plans, recommendations, audience strategies, and optimization approaches.
• Monitor campaign pacing, performance, audience delivery, creative performance, and budget allocation.
• Identify opportunities to optimize campaigns based on performance, audience behavior, creative effectiveness, and business priorities.
• Ensure campaigns are executed accurately, efficiently, and in accordance with approved strategy and budgets.
• Develop and maintain a test-and-learn agenda across audiences, creative, channels, formats, and media strategies, translating learnings into actionable recommendations.
• Honesty, trustworthiness and ethical conduct are material requirements for the responsibilities outlined above

Skills

Paid media strategy

Media planning

Activation & optimization

Measurement across digital channels

Agency management

Campaign performance analysis

Audience strategy

Job description

Sony Corporation of America is seeking a Manager, Paid Media to lead and execute the brand's paid media strategy across social, digital video, programmatic, and display. You will partner with content and social teams and external agencies to drive engagement and campaign performance.

The role requires 7+ years in paid media and a strategic, collaborative mindset. This position operates on a hybrid schedule with 3–4 days in the NYC office.