Hybrid Digital Marketing Lead for Growth & E‑Commerce

Edwards Garment; Kalamazoo (MI); Hybrid; USD 70,000 - 95,000; Full time

Benefits offered by this job

Annual Bonus Plan

Competitive paid time off

Comprehensive medical plan options

Dental and vision coverage

401k with company match

Tuition reimbursement

Wholesale retail club membership

Events and recognition throughout the年

Job summary

Edwards Garment in Kalamazoo, MI seeks a Digital Marketing Lead to drive brand awareness, demand generation, and revenue through paid media, HubSpot workflows, and site optimization.

The role oversees ecommerce content, Amazon presence, and partner coordination, blending creative strategy with data analytics to lift conversions and ROI. Hybrid work with remote/on-site collaboration supports growth in a 150-year-old apparel leader.

Qualifications

• BS degree in marketing, advertising/promotion or digital marketing.
• 3–5 years of relevant digital marketing and e-commerce experience.
• Knowledge of current design trends, digital platforms and software solutions.
• Ability and desire to learn marketing & sales software technologies.
• Experience in HubSpot or similar platform.
• Proficient in Google Ads, LinkedIn Campaign Manager and Facebook Business Suite.
• Proficient in Amazon marketplace and managing company store and products.
• Strong verbal and written communication skills.

Responsibilities

• Digital Lead Generation & Growth Marketing (55%): Develops, manages and optimizes paid digital campaigns across Google Ads, LinkedIn and other lead-generation platforms to maximize lead quality and ROI.
• Creates and maintains landing pages, forms and digital conversion paths to generate and capture qualified leads.
• Manages lead routing, nurturing and follow-up workflows within HubSpot for efficient connections with the team.
• e-Commerce Marketing & Management (35%): Monitors website performance and recommends navigation and UX improvements to boost conversion.
• Ensures product information, imagery, and marketing content are accurate across digital platforms; coordinates with webstores and partners.
• Marketing Analytics (10%): Analyzes customer, product and sales data to identify trends and opportunities.

Skills

HubSpot or similar platform

Google Ads

LinkedIn Campaign Manager

Facebook Business Suite

Amazon marketplace management

Data analysis / trends

Strong verbal and written comms

Action orientation

Technical innovation

Education

BS degree in marketing or digital marketing

Tools

HubSpot

Google Ads

LinkedIn Campaign Manager

Facebook Business Suite

Amazon Seller Central / Product Content

Job description

Edwards Garment in Kalamazoo, MI seeks a Digital Marketing Lead to drive brand awareness, demand generation, and revenue through paid media, HubSpot workflows, and site optimization.

The role oversees ecommerce content, Amazon presence, and partner coordination, blending creative strategy with data analytics to lift conversions and ROI. Hybrid work with remote/on-site collaboration supports growth in a 150-year-old apparel leader.