Hybrid Digital Marketing Lead for Growth & E‑commerce

Edwards Garment; Michigan; Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Annual Bonus Plan

Competitive PTO

Comprehensive medical plan

Dental/vision coverage

401k with company match

Tuition reimbursement

Wholesale club membership

Company-wide recognition events

Job summary

Edwards Garment is seeking a Digital Marketing Lead to drive digital lead generation and ecommerce performance across paid media, HubSpot workflows, and website optimization. The role focuses on increasing brand awareness, demand, and revenue through strategic campaigns and data-driven insights.

The ideal candidate will have 3–5 years of digital marketing and ecommerce experience, strong knowledge of HubSpot, Google Ads, Amazon marketing, and a proven ability to collaborate with sales teams in a

Qualifications

• BS degree in marketing, advertising/promotion or digital marketing.
• 3–5 years of relevant digital marketing and e-commerce experience.

Responsibilities

• Manage paid digital campaigns across Google Ads, LinkedIn and other platforms to maximize lead quality and ROI.
• Create and maintain landing pages, forms, and conversion paths to generate and capture qualified leads.
• Manage HubSpot workflows for lead routing, nurturing and follow-up with sales teams.

Skills

Digital marketing

E-commerce

HubSpot

Google Ads

LinkedIn

Facebook Ads

Amazon marketing

Communication

Analytical thinking

Education

Bachelor's degree in Marketing

Tools

HubSpot

Google Ads

LinkedIn Campaign Manager

Facebook Business Suite

Amazon Seller Central

Job description

Edwards Garment is seeking a Digital Marketing Lead to drive digital lead generation and ecommerce performance across paid media, HubSpot workflows, and website optimization. The role focuses on increasing brand awareness, demand, and revenue through strategic campaigns and data-driven insights.

The ideal candidate will have 3–5 years of digital marketing and ecommerce experience, strong knowledge of HubSpot, Google Ads, Amazon marketing, and a proven ability to collaborate with sales teams in a