Hybrid Retail Marketing Director — Store Growth

Edikted; Los Angeles (CA); Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Health insurance

401(k)

PTO

Hybrid schedule

Job summary

Edikted, a fast-growing fashion brand, seeks a strategic Director of Retail Marketing to lead local retail initiatives, partnerships, and events. You will partner with the CMO and Retail leadership to drive traffic, engagement, and revenue across stores and openings.

In this hybrid role, you will manage one direct report initially and build a scalable retail marketing program across markets, balancing brand consistency with local relevance.

Qualifications

• 7+ years in marketing, retail marketing, or related field.
• 2+ years of people management experience preferred.
• Experience supporting multi-location retail or store network.
• Proven track record in new store openings and local activations.
• Strong understanding of social media, influencers, PR, CRM, digital marketing, and retail.
• Ability to balance strategic thinking with hands-on execution.
• Excellent project management and multi-store prioritization.
• Experience managing agencies, vendors, and budgets.

Responsibilities

• Partner with CMO to develop and execute retail marketing strategy.
• Serve as Marketing partner to Retail leadership to drive traffic, conversion, and brand engagement.
• Create annual, seasonal, monthly marketing calendars aligned with launches and campaigns.
• Translate global campaigns into local retail experiences with consistency.
• Lead new store openings including pre-launch, openings, and activations.
• Develop localized programs to connect with communities and drive store traffic.
• Lead events and experiential marketing tied to brand and product launches.
• Collaborate with Brand, Creative, Social, PR, E‑Commerce, CRM, and Performance Marketing.

Skills

Marketing leadership

People management

Retail marketing

New store openings

Social media & influencers

CRM & digital marketing

Project management

Budget management

Analytics

Cross-functional leadership

Fashion & culture passion

Tools

CRM platforms

Marketing automation

Google Analytics

Job description

Edikted, a fast-growing fashion brand, seeks a strategic Director of Retail Marketing to lead local retail initiatives, partnerships, and events. You will partner with the CMO and Retail leadership to drive traffic, engagement, and revenue across stores and openings.

In this hybrid role, you will manage one direct report initially and build a scalable retail marketing program across markets, balancing brand consistency with local relevance.