Senior Digital Marketing Data Analyst (Hybrid)

American Family Insurance; Boston (MA); Hybrid; USD 80,000 - 131,000; Full time

Benefits offered by this job

401(k) contribution

Pension plan

Annual incentive

9 paid holidays

Paid time off (23 days)

Student loan repayment program

Paid-family leave

Relocation support

Job summary

American Family Insurance is seeking a Senior Digital Marketing Data Analyst to advance measurement strategy and performance insights for Amfam.com and related digital experiences. You will leverage GA4 and other analytics to inform decisions, optimize customer journeys, and drive measurable outcomes.

The role is a flex office/home position, requiring a minimum of 10 days per month in Boston, MA or Madison, WI. Relocation support is offered for eligible candidates.

Qualifications

• Proven experience in digital analytics across web and marketing channels.
• Ability to translate data into actionable insights and business impact.
• Strong communication and collaboration with cross-functional teams.

Responsibilities

• Serve as SME in GA4: implementation, configuration, troubleshooting, and reporting.
• Analyze digital performance: traffic, engagement, lead gen, conversions.
• Collaborate with partners to develop and deliver performance analyses and reports.
• Own and optimize Amfam.com's measurement framework and tracking.
• Ensure data accuracy and explain performance drivers and trends.
• Work with marketing, product, IT, data engineering, and leadership on results.
• Develop, test, and deploy automated reporting and analytics solutions.
• Assist with additional projects based on skills and experience.

Skills

Digital analytics

Data storytelling

Cross-functional collaboration

Business acumen

Tools

GA4 / Google Analytics

Content Square

Adobe Analytics

Tableau

Job description

The Senior Digital Marketing Data Analyst will play a critical role in advancing measurement strategy and performance insights for Amfam.com and related digital experiences. You will be responsible for leveraging web analytics (primarily Google Analytics/GA4) and e-commerce performance data to inform decision-making, optimize customer journeys, and drive measurable business outcomes. You will leverage your analytical skills, digital measurement expertise, and business acumen, with the ability to translate data into actionable insights that improve conversion, engagement, and overall digital performance. You will report to the Senior Manager, Marketing.

In this flex office/home role, you will be expected to work a minimum of 10 days per month from either Madison, WI 53783 or Boston, MA 02110

Internal candidates are encouraged to apply and should review the internal mobility guidelines in the hybrid policy reference guide for more information on potential relocation.

We will not consider candidates who require current or future sponsorship for this position.

Position Compensation Range

$80,000.00 - $131,000.00

Pay Rate Type

Salary

Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.

Primary Accountabilities

• You will serve as a subject matter expert (SME) in Google Analytics (GA4), including implementation, configuration, troubleshooting, and reporting.
• You will analyze digital performance across key metrics such as traffic, engagement, lead generation, conversion rates, and policy acquisition journeys.
• You will collaborate with business partners in the development and delivery of key performance analysis and reporting.
• You will own and optimize the measurement framework for Amfam.com, ensuring accurate tracking of user behavior, conversion funnels, and marketing performance.
• You will ensure analysis and reporting accuracy and integrity and explain performance drivers and provide insights into performance trends.
• You will collaborate cross-functionally with marketing, product, IT, data engineering, and leadership teams to communicate performance.
• You will develop, test, and deploy automated reporting solutions and automated decision analytics to replace manual business processes.
• You may be requested to complete other assignments or participate in projects based upon skills, achievements, or experience.

Specialized Knowledge & Skills Requirements

• Proven experience managing web analytics platforms (e.g., Google Analytics, Content Square, Adobe Analytics), including implementation, configuration, and troubleshooting.
• Demonstrated ability to audit, validate, and maintain data integrity across multiple analytics tools and digital properties.
• Previous experience using web and digital analytics to evaluate online sales performance and inform revenue-driving optimization
• Excellent communication and collaboration skills to work effectively with cross-functional teams, including IT, marketing, and product management.
• Tableau experience
• Travel requirements up to 10%.

Additional Information

• To ensure a strong start, all employees participate in our New Employee Orientation during their first week. This experience is held in person at our Madison, WI Headquarters or one of our AmFam core locations to help you connect with our mission, meet key team members and build relationships that support your growth. At times, sessions may be delivered virtually based on scheduling and availability.
• Offer to selected candidate will be made contingent on the results of applicable background checks
• Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions
• Sponsorship will not be considered for this position unless specified in the posting

We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.

We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

American Family Insurance is committed to the full inclusion of all qualified individuals. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email [e-mail] to request a reasonable accommodation.