Hybrid Digital Marketing Coordinator: Web & Campaigns

American-Arbitration-Association; New York (NY); Hybrid; USD 92,000 - 98,000; Full time

Job summary

The American Arbitration Association (AAA) is seeking a Digital Marketing Coordinator at our NYHQ with a hybrid work model. You will manage and optimize our digital presence, including websites, landing pages, forms, and campaigns, leveraging a CMS and analytics to improve user experience and lead generation.

You'll support email, social, paid media, events, and ensure data flows into Salesforce, with opportunities to test, measure, and optimize using A/B testing and SEO best practices.

Qualifications

• Bachelor's degree in marketing, communications, business, digital media, or a related field; 1–3 years of relevant experience.
• Experience working with website content management systems (CMS).
• Familiarity with digital marketing campaigns, landing pages, online forms, and lead generation.
• Experience with Google Analytics or similar analytics platforms.

Responsibilities

• Manage and Enhance Our Digital Presence: Create, update, and maintain website pages, landing pages, forms, and digital content using a CMS.
• Support website improvements, SEO best practices, and user experience enhancements.
• Test and troubleshoot website content, links, and forms to ensure a seamless digital experience.
• Bring Digital Campaigns to Life: Support the execution of email, social media, paid media, event, and lead-generation campaigns.
• Collaborate with marketing, creative, and technical teams to launch digital assets accurately and on schedule.
• Help implement campaign tracking and measurement tools.
• Support Marketing Technology and Lead Generation: Build and maintain lead-capture forms, registrations, and conversion experiences; ensure leads and data flow into marketing platforms and CRM systems, including Salesforce.
• Identify opportunities to improve marketing processes and digital workflows.
• Measure, Learn, and Optimize: Monitor website traffic, engagement, conversions, and campaign performance; use analytics to identify opportunities for improvement; support A/B testing and optimization.

Skills

CMS

SEO

Google Analytics

Lead generation

Salesforce

A/B testing

Marketing automation

Data analysis

Collaboration

Education

Bachelor's degree in marketing or related field

Tools

Umbraco

PushPlanet

Digioh

Job description

The American Arbitration Association (AAA) is seeking a Digital Marketing Coordinator at our NYHQ with a hybrid work model. You will manage and optimize our digital presence, including websites, landing pages, forms, and campaigns, leveraging a CMS and analytics to improve user experience and lead generation.

You'll support email, social, paid media, events, and ensure data flows into Salesforce, with opportunities to test, measure, and optimize using A/B testing and SEO best practices.